Brand Expression Designer | End-to-End Design

Procter & Gamble•Cincinnati, OH

10d•$85,000 - $122,200•Onsite

About The Position

As a Brand Expression Designer, you will be responsible for shaping and executing compelling, equity-building design experiences. This role requires a hands-on approach, strong executional excellence, and the ability to translate brand strategy into impactful design solutions. You will work in a fast-paced, entrepreneurial environment, collaborating with cross-functional teams to deliver high-quality visuals and design adaptations that support business objectives and consumer engagement. You will need an overall understanding of the creative design process to bring your ideas to life. You will collaborate with other likeminded creatives and multidisciplinary teams to support the business needs.

Requirements

BA/BS in Graphic Design or similar field.
2-6 years of full-time design work experience (outside of freelance work).
A portfolio that demonstrates mastery in design principles and brand identity. Your portfolio will be assessed on creative excellence, storytelling, independent ideation, problem-solving and technical mastery.
Strong foundation in Brand Expression / Graphic Design.
Ability to translate brand strategy into compelling design execution.
Proficiency in industry-standard design tools (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects).
A portfolio demonstrating strong Design Mastery in design and design adaptation, assessed on creative excellence, problem-solving, and technical mastery.
Skills in design process, design briefs, design CPS, package design, design layout, and digital design to create robust design solutions.
Comfortable working across multiple initiatives simultaneously.
Collaborative, open to feedback, and eager to learn.
Able to manage work with operational discipline and meet timelines.
Clear communicator who can articulate design intent and rationale.
Curious about culture, trends, and evolving consumer needs.
Actively builds design mastery and brand understanding.
Demonstrates readiness to grow influence and ownership over time.
Strong project management skills.
Strong communication skills with the ability to justify conceptual and directional design choices, give and receive feedback, and present to leadership.
Asset Creation, Brand Equity, Brand Identity, Brand Identity Creation, Content Creation, Customer Needs, Design Thinking, Strategic Thinking, Teamwork, Visionary Thinking.
AI-Powered Content Creation & Prompt Engineering
Generate AI-assisted imagery that captures current beauty brand trends and aesthetic movements
Develop and refine prompts for generative AI tools (ChatGPT, Midjourney, DALL-E, Imagen, Veo, etc.) to create production-ready advertising content
Generate AI-assisted imagery, video concepts, copy variations, and creative assets that align with brand objectives
Experiment with AI outputs to push creative boundaries while maintaining brand quality and authenticity
Translate creative briefs into effective AI prompts that deliver results on the first or second iteration
Stay ahead of emerging AI tools and techniques, testing new platforms and integrating them into workflows
Build and maintain a library of high-performing prompts, best practices, and AI workflows for the team
Creative Collaboration & Integration
Partner with Directors to understand brand objectives and translate them into AI-driven content strategies
Collaborate to integrate AI seamlessly into hybrid productions
Provide art direction on AI-generated content, ensuring it feels premium, on-brand, and platform-native
Experiment with AI across the content pipeline—from concepting to final delivery—identifying where it adds the most value
Contribute to brainstorms and creative sessions with fresh ideas on how AI can unlock new creative possibilities
Help the team understand what AI can (and can't) do, demystifying the technology and empowering others to use it effectively
AI Strategy & Innovation
Champion AI adoption across the organization, demonstrating its value through results and real-world applications
Identify opportunities to use AI for content variation, localization, rapid prototyping, and performance testing
Track AI trends, tools, and breakthroughs in the advertising and content creation space

Responsibilities

Own and drive the adaptation of designs, ensuring alignment with brand standards while meeting specific market needs. This includes translating consumer needs, brand identity attributes, and visual direction into functional, beautiful, and brand-aligned experiences.
Execute design work that strengthens and consistently applies brand equity and visual identity across programs. Support the exploration of new collections, propositions, or sub-brands, ensuring design outputs are on-strategy, equity-building, and age-appropriate, while remaining fresh and engaging.
Generate fresh, compelling design solutions. Monitor and synthesize cultural, visual, and category trends, translating insights into design-relevant implications that inform concept development and portfolio evolution. Lead and support design evolution and extensions across initiatives.
Manage multiple initiatives and handle the complexity of projects at different stages. Ensure strong visual storytelling, consistent equity, and differentiated impact across the portfolio.
Partner closely with cross-functional teams to preserve design intent through execution. Excel in effective communication and collaboration, seamlessly integrating into teams while contributing to collective goals. Justify conceptual and directional design choices, present to leadership, and influence senior leaders.