Brand Experience Associate Program Manager

TaylorMade Golf Company•Carlsbad, CA

5d•Onsite

About The Position

The Associate Program Manager Brand Experience is at the center of how TaylorMade’s brand comes to life for golfers. This role supports the planning, execution, and tracking of brand experience initiatives across consumer touchpoints — making sure the right things are happening, on time, and that results are being captured and communicated. This is a highly cross-functional role that requires strong organizational instincts, a proactive communication style, and a genuine passion for the golfer. The ideal candidate is someone who thrives on keeping projects moving, holds stakeholders accountable with professionalism and care, and takes pride in making sure nothing falls through the cracks. A foundational curiosity about consumers, marketing, and what drives golfer behavior will set this person apart.

Requirements

Exceptional organizational skills and relentless attention to follow-through
Strong verbal and written communication skills — clear, concise, and professional across all levels of an organization
Natural relationship builder who can earn trust and get traction with a wide range of stakeholders
Proactive and self-directed; comfortable taking initiative and flagging issues without being asked
Foundational understanding of marketing and brand principles, with curiosity about consumer behavior and what drives engagement
Proficiency in Microsoft Office (Word, PowerPoint, Excel); familiarity with project management tools a plus
Adaptable and comfortable in a fast-paced environment where priorities can shift
Bachelor’s degree in Marketing, Business, Communications, or related field
3+ years of experience in marketing, brand, or a related coordination role — agency or client side
Demonstrated ability to manage multiple projects and stakeholders simultaneously
Passion for golf and a genuine interest in understanding the golfer mindset

Nice To Haves

Familiarity with project management tools a plus

Responsibilities

Support the day-to-day coordination of brand experience initiatives, keeping workstreams organized and on track across multiple concurrent projects
Maintain clear project timelines, action logs, and follow-up communications to ensure internal teams and external partners are delivering against commitments
Flag risks, delays, or gaps proactively and help the team course-correct quickly
Serve as a reliable point of contact for key internal and external stakeholders, building strong relationships and maintaining clear, consistent communication
Partner with teams across Marketing, Sales, Product, Retail, and Customer Service to gather inputs, align on priorities, and ensure smooth execution
Prepare and distribute meeting recaps, status updates, and project summaries that keep leadership and cross-functional partners informed
Track and document brand experience activations — capturing what was planned, what was executed, and how it performed
Maintain a living record of key initiatives, partner activities, and brand moments that can be referenced and built upon over time
Compile and organize performance inputs from across the business to support regular reporting to marketing leadership
Support the planning and execution of brand activations across touchpoints including retail, events, digital, and partner channels
Bring a genuine curiosity about the golfer to the work — staying close to consumer feedback, market trends, and the competitive landscape to help inform how TaylorMade shows up
Help identify what’s resonating with golfers and where there may be opportunities to strengthen the brand experience
Performs other related duties and assignments as required.