Brand Director, Action & Entertainment

MGA Entertainment•Los Angeles, CA

12d

About The Position

MGA Entertainment is seeking a Brand Director to own the global brand strategy and product roadmap for its Action & Entertainment portfolio. This role involves setting the multi-year brand strategy for brands like CarTuned™, Hyojo™, and Armorsaurs™, as well as new sports and entertainment brands. The ideal candidate will have a deep understanding of boys' action and collector categories, including fandom, rarity, collector community dynamics, and entertainment-led brand development. This is a fast-paced, hands-on role requiring rigorous analytical skills, genuine instinct for collector brands, and the ability to make quick decisions. The Brand Director will partner with the Marketing Director, sharing accountability for the portfolio's growth.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
8+ years in brand management, brand planning, or strategic planning within the toy or collectibles industry.
3+ years directly managing and developing a team, with demonstrated success building and retaining talent.
Proven track record managing large, global brands across multiple regions and retail channels.
Hands-on experience with product development processes, line planning, and bringing physical product to market.
Experience managing a brand P&L, forecast, and pricing architecture.
Demonstrated understanding of boys’ action, collector, or fandom-driven categories — including collector motivations, rarity and chase mechanics, community dynamics, and content- or entertainment-led brand building.

Nice To Haves

MBA preferred.
Experience with brands serving both kid and adult-collector audiences, and an understanding of how those audiences differ.
Familiarity with entertainment and content pipelines (series, shorts, gaming, digital) as brand-building vehicles.
Proficiency in market research tools, syndicated data (e.g., Circana/NPD), and data analysis platforms.
Experience with licensing.
Exposure to international markets and the differences in how consumer categories behave outside the U.S.
Experience taking a new brand from concept to market, not only growing an established one.

Responsibilities

Own and execute the multi-year global strategic roadmap for the Action & Entertainment brands, including brand positioning, target audience definition, and growth ambition.
Define the global brand architecture and ensure consistency of brand meaning across all regions, categories, and licensing extensions.
Conduct market research, consumer insight work, and competitive analysis to identify white space, emerging trends, and opportunities within the boys’ action and collector landscape.
Serve as the internal authority on the collector consumer — collecting behavior, community sentiment, secondary-market dynamics, and fandom health.
Partner with the Marketing Director to ensure global brand strategy translates into an executable marketing and communications plan.
Lead brand development for new Action & Entertainment properties, from concept and positioning through launch, including new sports and entertainment brands in the pipeline.
Own the global product portfolio ensuring the right product mix for the target audience across sub-brands, categories, price points, and retail channels.
Partner with Product Development and Packaging to guide the creation of innovative toys and collectibles that resonate with the target audience.
Manage product lifecycle end to end including the innovation pipeline, line architecture, SKU optimization and phase-outs.
Lead license selection for the portfolio with Product Development and the Licensing teams, deciding which inbound licenses to pursue and integrating them into the line.
Lead, coach, and develop the Brand team, setting clear goals and performance expectations.
Build a culture of strategic rigor, curiosity, and accountability within the team.
Recruit, onboard, and retain talent; build bench strength within the Brand team.
Model collaborative leadership across the Brand/Marketing partnership and set that tone for both teams.
Manage the annual global brand forecast and P&L for the Action & Entertainment portfolio, ensuring alignment with corporate objectives.
Lead the forecasting process across regions, consolidating regional inputs into a single global brand number.
Track performance against forecast, identify risks and opportunities, and adjust strategy to achieve revenue and profitability goals.
Manage gross margin and pricing architecture for the portfolio in partnership with Finance and Operations.
Align with Sales and Retail Marketing teams to ensure product sell-in strategy and line presentation meet retailer expectations globally.
Collaborate with Operations, Supply Chain, and Inventory teams to optimize production planning and inventory levels.
Partner with Media, PR, Creative, and Entertainment teams to ensure content and marketing plans support brand strategy.
Represent the portfolio to senior leadership in line reviews, strategic planning cycles, and business reviews.