Brand Director

Chicago•Chicago, IL

2d•Onsite

About The Position

Weigel Broadcasting Co. in Chicago, IL is seeking an exceptional leader to drive promotional strategy and creative production across the Weigel networks. This role involves collaborating with leadership to align creative strategy with ratings and brand growth objectives, and maintaining and evolving creative standards, workflows, and best practices across the department. The Brand Director will demonstrate detailed knowledge of Weigel network’s brand identities, ensuring consistency across all consumer touchpoints. They will manage all aspects of the Promotions team assignments, deadlines, and performance, and partner cross-functionally to coordinate on log formatting needs and timelines, ensuring consistent consumer awareness and promotion across the networks. The role requires writing, producing, and editing quality creative material for Weigel’s platforms, setting the standard related to the brand presentation of the Weigel networks. The Brand Director will provide their team with feedback and guidance on all aspects of day-to-day tasks and core job functions, and align with the VP of Network Marketing on assisting in shaping seasonal, tentpole, franchise, and network-wide promotional initiatives. Spearheading recruiting, developing, and retaining top creative talent is also a key responsibility, along with performing additional duties as assigned.

Requirements

Management experience with an emphasis on top to bottom execution from inception to delivery on all tasks assigned to you and your team
Awareness of competitive TV landscape with an emphasis on linear television
Strategic mindset that connects creative execution with business objectives
Strong editorial judgment and attention to brand consistency
Must have strong leadership skills

Responsibilities

Collaborate with leadership to align creative strategy with ratings and brand growth objectives
Maintain and evolve creative standards, workflows, and best practices across the department
Demonstrate detailed knowledge of Weigel network’s brand identities, ensuring consistency across all consumer touchpoints
Manage all aspects of the Promotions team assignments, deadlines and performance
Partner cross-functionally to coordinate on log formatting needs and timelines, ensuring consistent consumer awareness and promotion across the networks
Write, produce, and edit quality creative material for Weigel’s platforms, setting the standard related to the brand presentation of the Weigel networks
Provide your team with feedback and guidance on all aspects of day-to-day tasks and core job functions
Align with the VP of Network Marketing on assisting in shaping seasonal, tentpole, franchise, and network-wide promotional initiatives
Spearhead recruiting, developing, and retaining top creative talent
Perform additional duties as assigned