Brand Director

Izzio Artisan Bakery LLC • Louisville, CO

3d • $150,000 - $175,000 • Remote

About The Position

At izzio Artisan Bakery, we believe great bread starts with great ingredients and great people. As the #1 selling and fastest-growing sourdough brand, we craft our bread in small batches using time-honored techniques, simple ingredients, and a passion for quality. Naturally fermented and incredibly delicious, izzio is real artisan sourdough. Our team is at the heart of everything we do and a key ingredient in our success. The Brand Director owns the izzio brand positioning to life across every touchpoint. With a deep understanding of consumer and business need states you will manage integrated marketing campaigns across digital, shopper and PR, direct social strategy, brief the internal creative team, and work cross-functionally to support sales and innovation priorities. Fluency in POS data and the ability to build compelling sales stories that win with retailers are a must. This is the senior marketing seat at a fast-growing artisan bakery you must have a strong ability not to just set strategy, but to execute against it.

Requirements

• Bachelor’s degree in marketing, business or related field, is required.
• A minimum of 7+ years in CPG brand marketing, with at least 2 years managing people. Natural products or bakery strongly preferred.
• A minimum of 2 years of director leadership experience.
• Exceptionally high standards that you are willing to enforce with an unwavering commitment to quality. The izzio brand standards live with you.
• Experience with POS syndicated data, panel data, and managing consumer research projects.
• A strong writer and editor, you can implement, extend, and teach the izzio voice.
• You’ve built and launched integrated campaigns and created brand partnerships from start to finish. Walk us through one you owned, what it cost, and what it did.
• Experience managing external agencies (PR, digital, advertising) and internal teams (social, creative) with a fluent understanding of measuring program ROI
• Startup speed with ownership mentality, backed with a deep understanding of our customers and end consumers. You want to do the work and not just approve it.

Nice To Haves

• Natural products or bakery strongly preferred.

Responsibilities

• Support development and execution of the izzio brand strategy and annual marketing plans to grow awareness and trial
• Build and own the annual brand calendar and integrated campaign plans, aligned to business priorities
• Lead the brand work behind new launches, narrative, naming and launch creative owning the commercial go-to-market plan to support launch success at retail
• Steward brand identity and guidelines across packaging, retail, digital, trade and social so we show up consistently and authentically every time
• Lead integrated campaigns from plan to launch across all channels–plan tactics, write the brief, provide feedback, and execute the timeline holding to standards
• Own earned media and PR, including agency management, alongside oversight of social and influencer strategy with an internal direct report
• Own internal marketing asset management and owned media channels
• Be consumer obsessed - leverage consumer insights in all decision making and be the voice internally (who are they, what do they want & need, purchase triggers)
• Support defining and reporting on brand health measurement
• Scope and manage consumer research projects and translate research learnings into key insights that inform decisions across packaging, innovation, messaging and sales
• Bring a working understanding of retail and shopper dynamics — how the category behaves, and how our consumer shops it.
• Operate as a business owner, not just a marketer: demonstrate an understanding of key business priorities, customers and the consumer.
• Build and deliver winning sales and retailer-facing presentations — category story, brand story, leveraging POS syndicated data and panel data to communicate consumer insights and sales metrics.
• Partner with sales and cross-functional leaders to work as one team. Support Sales with marketing programs and assets that help them sell.
• Manage, coach, and grow the marketing team, setting clear priorities and feedback
• Communicate strategy, results, and tradeoffs clearly, with leadership and cross functional teams internally.

Benefits

• Competitive base salaries (commensurate with experience) along with potential bonus program and other recognitions dependent upon role.
• Comprehensive medical, dental, and vision insurance options to keep you and your family covered.
• 401(k) with company match, life insurance, and long-term disability.
• Paid time off, paid holidays, and flexible scheduling where possible.
• Ongoing training, professional development opportunities, and pathways to advance your career.
• Weekly take-home bread, occasional team meals, first tastes of our innovation, and coffee is provided at the office.
• Opportunities to recognize peers via our Employee Portal Recognition & Rewards.

What This Job Offers

• Job Type: Full-time
• Career Level: Director