Brand Development Manager- Nashville

Founders Brewing Company•Nashville, TN

About The Position

At Mahou USA, the Brand Development Manager serves as the local face of the company’s brands to distributors and key retailers in strategic markets. Working with distributor partners and under the direction of Mahou USA sales leadership, this role drives strategic distribution and volume in on- and off-premise retail accounts and executes brand-building activities that engage retailers and consumers with the Mahou USA portfolio. The position is based in the market for which the manager is responsible. The manager develops distribution targets with the Market Manager and distributor, builds priority account target lists, maintains relationships with key account decision makers, and works with distributor sales teams to increase distribution and portfolio knowledge. The role secures and supports retail placements, executes sampling and promotional activity, uses CRM tools to monitor execution, and manages regional point-of-sale resources. The position also executes brand and SKU pricing strategies, monitors brewery margins and competitive pricing, conducts retail price surveys, and works with management and the Pricing and Revenue Manager on corrective actions. The manager responsibly administers distributor co-op budgets and travel and expense budgets in accordance with company policies.

Requirements

Bachelor’s degree and three years of related experience and/or training, or an equivalent combination of education and experience.
Live in the market for which the Brand Development Manager is responsible.
Demonstrate an entrepreneurial spirit and professional sales approach.
Be a team player with a passion for selling beer.
Follow instructions and respond appropriately to management direction while also being self-starting.
Have strong oral and written communication, listening, and presentation skills.
Understand and perform basic trade math in a fact-based selling environment.
Be able to prioritize and plan work, attend to details, manage time effectively, and set goals and objectives.
Be able to take independent actions and calculated risks.
Display creativity and original thinking.
Be highly self-motivated and able to work traditional and non-traditional hours, including nights, weekends, and holidays as required.
Be available for overnight travel for crew drives, meetings, training, and occasional weekend events or distributor and retailer entertainment.
Have solid computer skills, including Microsoft Word, Excel, and PowerPoint.
Be able to lift, carry, push, and/or pull up to 35 pounds.
Have a valid driver’s license and an excellent driving record.

Responsibilities

Work with the Market Manager and distributor to develop annual distribution targets by brand and SKU, then drive distribution and volume in key on- and off-premise accounts.
Create wholesaler account target lists for priority brands and SKUs to improve distribution and generate new business.
Own relationships with decision makers at key on- and off-premise accounts.
Work weekly with distributor sales teams to drive distribution, increase portfolio awareness, and train teams on the benefits of the Mahou USA portfolio.
Secure permanent draft and package placements in on-premise accounts and execute promotional support, including staff training and consumer-focused promotions.
Drive distribution of appropriate SKUs in independent off-premise accounts and ensure pricing, merchandising, and display execution.
Ensure mandated SKU placement, pricing, features, and displays in off-premise chain accounts.
Use CRM tools, including Karma, CCM, and dashboards, to support retail execution.
Monitor and submit distribution progress reports as assigned by the Market Manager.
Identify and develop retail and pricing programs for underperforming packages.
Execute local portfolio sampling through retail samplings, retail work-withs, special events, and trade shows.
Manage the regional point-of-sale budget to use merchandising tools effectively and achieve awareness, distribution, and display objectives.
Execute brand and SKU price strategies to align shelf pricing with brand strategy while maximizing company margin and profit.
Understand current brewery margins by brand and package and develop annual objectives to improve margin profitability and mix.
Support the Market Manager and GM in maintaining accurate records of Mahou USA SKU pricing versus competitors across distributors and retailers in the assigned territory.
Conduct regular retail price surveys by distributor, specified chain, and/or channel to check pricing against the competitive set.
Work with management and the Pricing and Revenue Manager to initiate corrective pricing actions across on- and off-premise accounts.
Manage annual distributor co-op budgets in compliance with company policies and procedures.
Manage the annual travel and expense budget in compliance with company guidelines.