Brand Development Coordinator - Wine Trends

Heidelberg Distributing Company • Cincinnati, OH

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About The Position

The Brand Development Coordinator executes brand strategies and initiatives to enhance brand presence and market share in the beverage industry. The role involves direct in-market execution of priority objectives, collaborating with cross-functional teams, managing brand campaigns, and analyzing market trends to support the development and positioning of brands. The coordinator develops or adapts a brand strategy for the assigned territory and maintains brand integrity across company sales initiatives and communications.

The position supports brand growth and positioning by helping execute marketing plans and spending at least four days per week in the market selling directly to accounts and upholding merchandising standards. The coordinator works with sales management and other departments to deliver cohesive brand strategies, campaigns, promotions, and events, and communicates to help achieve case and revenue goals.

The role operates in a professional office environment and includes travel to multiple account locations. Expected hours are Monday through Friday during regular company business hours, with some evening, night, and weekend work. The listed schedule is Monday through Friday, 9 a.m. to 5 p.m., with occasional weekends. Business-casual dress is required, and regular, consistent attendance is expected.

Requirements

• Valid driver’s license and must be at least 21 years of age.
• Must drive to multiple locations and maintain sufficient insurance, while abiding by traffic and motor vehicle laws and regulations.
• Firm understanding of Heidelberg Distributing’s Mission, Vision, and Values.
• Demonstrated coaching skills.
• Sales Route experience calling on all types of account classifications.
• Thorough understanding of customer needs and requirements.
• Ability to provide clear and concise data and strategy presentations.
• Working knowledge of Karma and iDig.
• Proficiency in Word, Excel, and PowerPoint.
• Ability to meet the position’s physical requirements, including standing, balancing, walking, climbing stairs, sitting, handling objects and standard office equipment, reaching, talking, hearing, and specified vision abilities.
• Regular, consistent attendance.

Responsibilities

• Assist in developing and executing brand strategies and marketing plans to support brand growth and positioning.
• Spend at least four days per week in the market selling directly to accounts and uphold merchandising standards.
• Coordinate with internal teams to implement brand campaigns, promotions, and events.
• Motivate and communicate to drive case and revenue goals.
• Ensure brand messaging is consistent and aligned with overall company strategy.
• Work with sales management and other departments to ensure cohesive brand strategies and execution.
• Develop or adapt a brand strategy for the assigned territory and maintain brand integrity across company sales initiatives and communications.
• Analyze market trends to support the successful development and positioning of brands.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed