Brand Design Specialist

Tailwind Group, Inc.•Mankato, MN

1d•$52,000 - $61,500•Onsite

About The Position

The Brand Design Specialist supports the visual identity and creative execution of Tailwind Group’s brands, with a strong focus on the student housing industry. Reporting to the Graphic Design Manager, this role creates original design assets, including marketing collateral, digital and print materials, templates, and campaign creative. The role maintains brand consistency while using eye-catching, current design, visual storytelling, and effective marketing messaging to engage student audiences, support property marketing and leasing, and contribute to broader company initiatives. This is a full-time, in-person position based at Tailwind Group’s Mankato or Excelsior, Minnesota corporate offices. Remote work may be considered for internal and/or highly skilled applicants. The standard schedule is Monday through Friday, 8:00 a.m. to 4:30 p.m.; nights or weekends may occasionally be required based on business needs. The compensation range is $52,000–$61,500, plus bonus potential. Applicants must submit a portfolio and/or examples of creative and design work; applications without work examples will not be considered. The position is not eligible for visa sponsorship.

Requirements

At least one year of experience in a marketing- and/or design-focused position.
Proficiency with Adobe Creative Suite, including Illustrator, Photoshop, Lightroom, and InDesign.
Understanding of design and marketing trends and ability to adapt as trends change.
Ability to demonstrate a high level of integrity and professionalism.
Strong project management and multitasking skills, with high attention to detail.
Strong administrative, organizational, and communication skills.
Ability to think creatively and strategically.
Advanced proficiency in Canva, including creating designs and developing templates.
Strong grammatical skills and ability to develop effective messaging.
Submit a portfolio and/or examples of creative and design experience with the application.

Nice To Haves

Bachelor’s degree in Graphic Design, Marketing, Communications, or another related field preferred.

Responsibilities

Create visually compelling marketing materials and scalable, user-friendly templates for on-site teams while maintaining each property’s unique identity.
Develop and maintain reusable design assets, templates, and marketing resources to streamline workflows and promote brand consistency across the portfolio.
Design digital, print, social media, and onsite materials, including promotional items, signage, flyers, and social media stories.
Fulfill design requests from Marketing, Leasing, and other internal teams, translating project needs and business objectives into polished creative deliverables.
Develop visual storytelling, marketing messaging, and creative hooks that resonate with student audiences and support lead generation and leasing conversions.
Collaborate with the Graphic Design Manager and cross-functional teams on property-level marketing and broader company initiatives.
Apply brand guidelines and creative direction to maintain visual consistency, quality, and accuracy across properties, campaigns, and company materials.
Manage multiple creative projects and requests, balance priorities, incorporate feedback, communicate timelines, and meet deadlines.
Stay current with design trends, student culture, social media practices, and developments in the student housing industry.
Identify creative opportunities, improve existing materials, and provide design support while ensuring deliverables meet quality and brand standards.