Brand Design Specialist

Tailwind Group, Inc.•Excelsior, MN

1d•$52,000 - $61,500•Onsite

About The Position

The Brand Design Specialist supports the visual identity and creative execution of Tailwind Group’s brands, with a strong focus on student housing. Working under the direction of the Graphic Design Manager, the specialist creates original design assets, marketing collateral, digital and print materials, templates, and campaign creative. The role maintains brand consistency while using current design, visual storytelling, and marketing messaging to engage student audiences, support property marketing and leasing, and contribute to broader company initiatives. This is a full-time, in-person position based at Tailwind Group’s corporate offices in Mankato or Excelsior, Minnesota. Remote work may be considered for internal and/or highly skilled applicants. The standard schedule is Monday through Friday, 8:00 a.m. to 4:30 p.m.; nights or weekends may occasionally be required based on business needs. Applicants must submit a portfolio and/or examples of creative and design experience with their application. The compensation range is $52,000–$61,500, plus bonus potential. Final offers depend on factors including education, skills, experience, and location.

Requirements

One or more years of experience in a marketing- and/or design-focused position.
Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, Lightroom, and InDesign.
Advanced proficiency in Canva, including creating designs and developing templates.
Strong project management skills, including the ability to multitask and maintain attention to detail.
Strong administrative, organizational, and communication skills.
Ability to think creatively and strategically.
Strong grammatical skills and ability to develop effective messaging.
Ability to demonstrate integrity and professionalism.
Submit a portfolio and/or examples of creative and design experience as part of the application; applications without work examples will not be considered.

Nice To Haves

Bachelor’s degree in Graphic Design, Marketing, Communications, or another related field is preferred.

Responsibilities

Create compelling marketing materials and scalable, user-friendly templates that help on-site teams execute marketing initiatives while preserving each property’s identity.
Develop and maintain reusable design assets, templates, and marketing resources to streamline workflows and promote brand consistency across the portfolio.
Design digital, print, social media, and onsite materials, including promotional items, signage, flyers, and social media stories, to support property marketing and leasing.
Fulfill custom design requests from Marketing, Leasing, and other internal teams, turning project needs and business objectives into polished creative deliverables.
Develop visual storytelling, marketing messaging, and creative hooks that resonate with student audiences and support lead generation and leasing conversions.
Collaborate with the Graphic Design Manager and cross-functional teams on property-level marketing and broader Tailwind Group initiatives.
Apply established brand guidelines and creative direction to maintain visual consistency, quality, and accuracy across properties, campaigns, and company-wide materials.
Manage multiple creative projects and requests, balance priorities, incorporate feedback, communicate timelines, and meet deadlines.
Stay current with design trends, student culture, social media practices, and developments in the student housing industry.
Identify creative opportunities, improve existing materials, and provide design support to internal teams while meeting quality and brand standards.