Brand Design Specialist

Tailwind Group•Excelsior, MN

14h•Onsite

About The Position

The Brand Design Specialist supports Tailwind Group’s visual identity and creative execution, with a strong focus on student housing. Working under the direction of the Graphic Design Manager, the specialist creates original design assets, including marketing collateral, digital and print materials, templates, and campaign creative. The role maintains brand consistency while using current design, visual storytelling, and marketing messaging to engage student audiences, support property marketing and leasing, and contribute to broader company initiatives. This is a full-time, in-person position based in Tailwind Group’s Mankato or Excelsior, Minnesota corporate office. Remote work may be considered for internal and/or highly skilled applicants. The standard schedule is Monday through Friday, 8:00 a.m. to 4:30 p.m.; nights or weekends may occasionally be required based on business needs. Compensation is $52,000–$61,500, plus bonus potential. Applicants must submit a portfolio and/or examples of their creative and design experience; applications without work examples will not be considered. The position is not eligible for visa sponsorship.

Requirements

At least one year of experience in a marketing- and/or design-focused position.
Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, Lightroom, and InDesign.
Ability to understand design and marketing trends and adapt as trends change.
High level of integrity and professionalism.
Strong project management skills, ability to multitask, and attention to detail.
Strong administrative, organizational, and communication skills.
Ability to think creatively and strategically.
Advanced proficiency in Canva, including creating designs and developing templates.
Strong grammatical skills and ability to develop effective messaging.
Submit a portfolio and/or examples of creative and design experience with the application.

Nice To Haves

Bachelor’s degree in Graphic Design, Marketing, Communications, or another related field.

Responsibilities

Create compelling marketing materials and scalable, user-friendly templates that enable on-site teams to execute marketing initiatives while preserving each property’s identity.
Develop and maintain reusable design assets, templates, and marketing resources to streamline workflows and promote brand consistency across the portfolio.
Design digital, print, social media, and on-site materials, including promotional items, signage, flyers, and social media stories, to support property marketing and leasing.
Fulfill custom design requests from Marketing, Leasing, and other internal teams by translating project needs and business objectives into polished creative deliverables.
Develop visual storytelling, marketing messaging, and creative hooks that resonate with student audiences, capture attention, and support lead generation and leasing conversions.
Collaborate with the Graphic Design Manager and cross-functional teams on property-level marketing and broader company initiatives.
Apply brand guidelines and creative direction to maintain consistency, quality, and accuracy across properties, campaigns, and company materials.
Manage multiple projects and incoming requests, balance priorities, incorporate feedback, communicate timelines, and meet deadlines.
Stay current with design trends, student culture, social media practices, and developments in student housing.
Identify creative opportunities, improve existing materials, and provide design support while ensuring deliverables meet quality and brand standards.