Brand Creator Manager

Rover.com•Seattle, WA

9h•$91,485 - $117,902

About The Position

The Brand Creator Manager will lead Rover’s creator strategy and partnerships, shaping how the brand works with creators across platforms and helping build the program as it grows. The role sits on the Brand PR & Social team and partners closely with the Paid and Affiliate Marketing Manager, who owns performance and paid amplification, to ensure creator work supports business goals and communicates a cohesive brand story. The manager will identify and build lasting relationships with creators, including Rover care providers and pet parents in its Community program. They will guide creator content and campaigns so that work feels native to each platform, aligns with Rover’s brand, and resonates with pet parents. The role also coordinates with internal teams and agencies, manages creator agreements and content review, and measures results across brand and performance outcomes.

Requirements

6–8 years of experience in creator, influencer, social, or brand partnerships marketing, with a record of building programs and relationships that achieve brand and business results.
Current knowledge of TikTok, Instagram, and YouTube, including trends, emerging creators, and what makes content feel native to each platform.
Strong creator judgment and a point of view on how brand and creator partnerships are evolving.
Experience managing creator relationships end to end, from outreach and briefing through review, approvals, and payment.
Working knowledge of usage rights, exclusivity, whitelisting, and FTC disclosure requirements.
Experience working with agencies and creator management platforms such as CreatorIQ or similar.
Strong creative judgment and the ability to give clear, constructive feedback to creators and internal teams.
Ability to measure creator work across brand and performance metrics and present results clearly to senior stakeholders.
Collaborative approach and ability to work with Brand, Creative Studio, and Paid Media teams across differing goals.
Adaptability when priorities, ownership, and structures change, and curiosity to keep learning.
Experience using AI and automation tools to work efficiently while maintaining strong AI guardrails for platform usage.
Bachelor’s degree or equivalent work experience.

Responsibilities

Define Rover’s creator strategy across platforms and partnership types, serving conversion, brand awareness, and AEO ranking goals.
Scout, vet, select, and recommend creators, and assess agency recommendations.
Manage creator relationships and day-to-day communications, including briefing, approvals, and payments.
Build, scale, and manage Rover’s Community Program to nurture relationships, create long-term value, and increase social mentions and positive sentiment.
Review creator content and provide clear creative feedback while maintaining creator voice, brand standards, and disclosure requirements in coordination with Brand Studio.
Negotiate and contract with creators, working with Legal and Finance on rates, deliverables, exclusivity, and usage rights.
Coordinate with Brand, Studio, PR, Social, and Performance teams to align launches and campaigns.
Manage creator agency partners and help evaluate vendors and platforms.
Track trends, platform changes, and market partnerships, and develop new ideas and tests.
Measure creator performance across reach, consideration and conversion, engagement, sentiment, and brand health, and present recommendations.
Explore adjacent partnerships, including ambassadors and talent, as the program evolves.