Social Media Brand Content Creator

H/L Agency • Coral Gables, FL

9h • $70,000 - $90,000

About The Position

H/L Agency is seeking a Social Media Brand Content Creator to develop original, social-first content for platforms including TikTok, Instagram Reels, and Stories. The role involves concepting, scripting, filming, and editing short-form videos and static content, and managing production from filming and lighting through audio, editing, and post-production. The creator will repurpose and optimize footage for different platforms and audiences, monitor trends and cultural moments, experiment with formats and storytelling techniques, and use audience and performance insights to improve content. Working with Social Leads, Social Media Specialists, and the Wolfhouse production studio, the creator will translate briefs into concepts that reflect each brand’s voice, use AI-assisted tools where appropriate, and deliver quality work on deadline.

H/L Agency is an independent agency founded in 1985. Its capabilities include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR. The agency is headquartered in Oakland, California, and has employees in 20 states and offices in Atlanta, Miami, Phoenix, and St. Louis.

Requirements

• Proven experience producing social-first videos and visual content for brands or digital audiences.
• Strong shooting, lighting, audio, and editing capabilities using cameras or mobile devices.
• Proficiency with CapCut, InShot, or native social editing tools.
• Deep understanding of TikTok, Instagram Reels, Stories, and evolving social trends, formats, and best practices.
• Strong storytelling skills and the ability to translate briefs into original, engaging content.
• Comfort exploring AI-assisted creative tools and emerging production technologies.
• A portfolio with examples of social content personally shot and edited.

Nice To Haves

• Adobe Creative Cloud experience.
• Automotive or restaurant brand experience.

Responsibilities

• Concept, script, shoot, and edit original short-form videos and static content for social platforms.
• Handle filming, lighting, audio, editing, and post-production to deliver polished, platform-ready content.
• Repurpose and optimize footage across platforms, adapting formats, pacing, and storytelling for each audience.
• Identify emerging trends, cultural moments, and platform features and turn them into relevant content opportunities.
• Experiment with new formats, hooks, transitions, and storytelling techniques.
• Use audience trends and performance learnings to refine content and strengthen engagement.
• Translate briefs into compelling content concepts while maintaining each brand’s voice and aesthetic.
• Use AI-assisted tools to streamline ideation, scripting, editing, and production while maintaining originality and authenticity.
• Collaborate with Social Leads and Social Media Specialists to deliver quality content on deadline, and partner with Wolfhouse on larger productions.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed