Brand & Content Marketing Manager

Lifespace Communities•Dallas, TX

22h•Onsite

About The Position

Our Space. Your Impact. At Lifespace, Our Space is more than a brand, it’s how we show up for our residents, our teams, and each other. It’s the standard we hold for every interaction, every message, and every experience we create. We’re looking for a Brand & Content Marketing Manager who will bring that standard to life, own how our brand is expressed across every channel, every campaign, and every customer touchpoint. This is a role for someone who doesn’t just write content, but shapes how a brand is experienced, discovered, and trusted. Lifespace Communities, based in Dallas, Texas, is one of the nation’s top 10 largest nonprofit senior living organizations. Founded in 1976, Lifespace Communities owns and operates 15 continuing care retirement communities in seven states, serving more than 5,200 residents and employing over 4,500 team members. The organization is committed to creating communities where people are empowered to live their aspirations.

Requirements

5 to 8 years of experience in brand, content, or copywriting roles within an established brand system
A strong, diverse writing portfolio (web, email, SMS, social, sales collateral) demonstrating both creativity and performance impact
Proven ability to apply brand standards and messaging frameworks independently
Experience collaborating across marketing, sales, and creative teams
Experience with content and project management tools (e.g., Monday.com, Airtable, or similar)
Proficiency with CMS and marketing platforms (e.g., WordPress, HubSpot, Marketo, Salesforce Marketing Cloud)
Hands-on experience using AI tools (e.g., ChatGPT, Claude, Gemini) in content workflows
Demonstrated experience optimizing content for AI search and citation environments

Responsibilities

Own and maintain brand consistency across digital, print, email, and social channels
Apply visual identity and voice standards across all content and campaigns
Manage and evolve the content and messaging library to ensure alignment and scalability
Write and edit high performing, AEO/SEO optimized content across: Web pages and landing pages, Email and SMS campaigns, Social media and paid media copy, Sales collateral and campaign messaging
Ensure all content is aligned to brand standards and built for performance
Partner with demand generation, lifecycle marketing, sales enablement, and creative teams
Translate campaign strategies into clear, conversion-oriented messaging
Adapt messaging for evolving platforms, including AI driven search and generative answer engines
Lead content testing (subject lines, headlines, messaging variants)
Analyze performance and apply insights to improve engagement and conversion
Feed learnings back into messaging frameworks and content playbooks
Create content designed for discoverability in AI-driven environments (Google AI Overviews, ChatGPT, Perplexity)
Apply structured content approaches (FAQ, How To, Speak able schema)
Leverage AI tools to enhance drafting, editing, and optimization workflows