Brand & Content Manager

GHP Management Corporation•Los Angeles, CA

2d•$70,000 - $80,000•Onsite

About The Position

As the Brand and Content Manager, you will play a crucial role at GHP. Your mission will primarily focus on developing engaging content and creative to further GHP’s retention and conversion goals.

Requirements

Minimum 3 year of content marketing, content management, and SEO principles, including keyword research, on-page optimization, link building, and technical SEO
Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush) and a data-driven approach to measuring content effectiveness
Experience using CMS (e.g., WordPress) and/or DAM preferred
Experience utilizing a social media Management platform (e.g. HootSuite, Soci)
BS/BA degree in Marketing and/or related field preferred.
Proficient in MS Office Suite.
Intermediate skill with Adobe Creative Suite and advance skill with Canva.
Exceptional writing, editing, and proofreading skills
Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines
Must have unrestricted work authorization to work in the United States
Must be willing to submit to a background investigation

Responsibilities

Lead end-to-end content creation process—strategy, concept, writing, editing, and publishing—across all channels, ensuring brand consistency and quality standards.
Oversee daily content production for social media, websites, blogs, SMS, email campaigns, etc., ensuring timely delivery and alignment with marketing objectives.
Develop thought leadership pieces to establish GHP as an industry leader.
Analyze industry, market, technological, and competitor trends to inform content strategy and stay relevant to public conversation.
Develop, oversee, and optimize content across formats (social media, blogs, press releases, emails, videos, etc.) to support growth, brand visibility, and enhance SEO.
Direct and edit videos to ensure they are both engaging and informative, contributing to a cohesive content strategy that resonates with our target audience.
Schedule, organize, and upload digital assets for efficient content management.
Conduct A/B testing to refine strategies and improve performance.
Develop initiatives to increase conversion and retention.
Review websites, collateral, ILSs, and ads for brand presentation.
Lead mobile and online experience development, collaborating with the Marketing Manager to craft a compelling user journey.
Create, schedule, and manage digital signage, music, etc. at the properties
Manage the full lifecycle of marketing emails, including concept, writing, and design, ensuring brand consistency and customer engagement
Approve all field level designs to ensure alignment with brand standards
Oversee and maintain company communications and brand assets, maintaining a strong, unified brand voice.
Design and/or manage production of all marketing collateral, signage, and ads.
Assist property with designs in Canva.
Manage all touchpoints to further engagement, conversion, and retention
Assist with resident and company events as needed
Manage all content, creative, and SEO agencies, as well as production vendors
Manage Meta Business and Google Business accounts.
Grow audiences on platforms including YouTube, Instagram, Facebook, LinkedIn, Reddit, WeChat, and X.
Develop paid social ads alongside the Marketing Manager on strategy and execution.
Respond to online reviews and manage social media engagements.
Conduct keyword research, analyze competitor content, and optimize content for searchability on search engines using SEO best practices.
Review SEO monthly for all properties, with focus on lease-ups and special projects.
Create content for Gemini/Google’s generative algorithms.
Collaborate with cross-functional teams to produce impactful, SEO-rich content, including blogs, emails, SMS campaigns, and social media posts.