Brand & Communications Manager

Augment

About The Position

Augment is seeking a Brand & Communications Manager to win over our buyers' hearts and minds. Reporting to the VP of Marketing, you will build and manage the Augment brand across earned media, owned content, and paid channels. You're a B2B storyteller at heart and comfortable in the world of supply chain—someone who can translate complex operational realities into narratives that resonate with industry insiders and broader business audiences alike. You will be the connective tissue between our brand and the outside world.

Requirements

At least 6+ years building a career in PR, communications, or journalism, ideally with experience in logistics, freight, or supply chain technology.
Direct experience in complex B2B technology environments is a must.
Know how newsrooms think, what audiences pay attention to, and how to get a story placed or consumed.
Exceptional writing skills: clear, vivid, and tailored to the target audience. Ability to craft a press release, a LinkedIn post, an executive op-ed, or a brand campaign brief.
Sharp verbal communication skills: ability to pitch, present, and persuade.
Deep understanding of AI and modern communications channels: sophisticated, up-to-date view of how earned, owned, and paid channels work and how they're evolving.
Proficiency with AI tools for research and execution.
Understanding of the interplay between media relations, social, content, and advertising.
Ability to build an integrated presence that compounds over time.
Proven ability to get up to speed quickly in the language of complex B2B industries.
Ability to engage credibly with industry insiders and make complex topics accessible to broader audiences without losing nuance.
Editor-In-Chief Mentality: motivated by building, high personal bar, moves with urgency, takes accountability for results.
Comfortable operating with autonomy in a fast-moving environment where the playbook is still being written.
Ruthlessly protective of audience attention and have a very high bar for every message, asset, and campaign.

Nice To Haves

Bonus if you are already conversant in supply chain and logistics.

Responsibilities

Own Augment's public relations strategy end-to-end—building and managing relationships with trade and business press, pitching and placing stories that drive category awareness, and positioning Augment's leadership as authoritative voices in logistics and AI.
Build and execute a content program that educates, influences, and converts—from long-form thought leadership to blog posts, newsletters, and video. Collaborate closely with Product Marketing to ensure content is grounded in real customer outcomes and aligned with our GTM priorities.
Own Augment's organic social presence across all relevant channels, setting strategy, managing editorial calendars, and ensuring our voice is consistent, compelling, and current. Enable our executives and employees to build the Augment brand via their personal brand.
Steward Augment's visual brand identity and drive awareness through paid and sponsorship channels. Partner with design and external agencies to develop campaigns that build recognition in the logistics market, and define the metrics that demonstrate brand equity growth over time.
Partner closely with the Talent team to ensure Augment's employer brand and internal narrative are as sharp as our external one. From company all-hands decks and internal announcements to culture storytelling, make sure employees feel connected to the mission and equipped to represent the brand authentically. As Augment scales, work with Talent to build a consistent voice across recruiting channels, so the story we tell the world and the story we tell prospective hires are one and the same.