Director, Brand & Communications

Boston Dynamics•Waltham, MA

About The Position

At Boston Dynamics, we are redefining how the world interacts with robotics. What started as groundbreaking R&D and viral moments has evolved into real-world deployment across industrial automation, logistics, and enterprise environments. As we continue this transition to commercialization, brand is no longer just awareness. It is a strategic lever for growth, trust, and adoption. Our communications strategy will enhance and expand the value of our brand and the products behind it as we enter a critical next phase of our company’s growth. We are seeking a Director of Brand & Communications to lead the next phase of our brand and storytelling evolution. This role will own how Boston Dynamics shows up in the market, translating cutting-edge innovation into compelling, real-world value for customers, partners, and the broader ecosystem. This is a strategic leadership position at the critical intersection of storytelling, commercialization, and market perception. You will own the integrated strategy for brand and communications to elevate Boston Dynamics from a viral innovation company to a robotics and AI enterprise solutions provider. You will lead and scale internal teams and external partners to ensure our brand narrative and top-level company messaging are consistent and impactful across earned and social media, sponsored content, shareholder and partner collaborations, and executive speaking engagements.

Requirements

Minimum of 10+ years of progressive experience in corporate communications, public relations, and brand marketing, preferably within a hi-tech or industrial segment.
Strategic thinker with a proven ability to translate broad vision into clear, actionable execution.
Deep experience developing and leading global media relations and executive thought leadership programs.
Proven ability to scale integrated brand programs that directly support commercialization and revenue growth.
Experience building and executing crisis communications plans and issues management strategies.
Ability to interface professionally with senior level executives and provide clear, persuasive recommendations.
Exceptional written and verbal communication skills, including the ability to translate complex technical details into approachable messaging for various audiences.
Experience leading complex events, including those involving physical products or large-scale hardware.
Comfort operating in a fast-evolving environment where structure is still being built.

Responsibilities

Develop and execute a comprehensive corporate communications strategy, encompassing earned media, thought leadership, and internal communications.
Manage all external and internal communications, including news releases, public statements, and issues management/crisis communications.
Define, evolve, and govern Boston Dynamics’ brand narrative and voice as we scale into new commercial and industrial markets.
Develop and execute media campaigns to support product launches, brand partnerships, and customer storytelling.
Establish and nurture relationships with key journalists and industry influencers across business, tech, trades, and consumer media, plus manage our external brand and PR agency relationships.
Identify strategic executive speaking opportunities and support appearances with thought leadership narratives and content, and train new spokespeople as needed.
Direct the editorial content calendar and distribution plan in collaboration with our product marketing and demand generation teams.
Oversee our social media strategy across all platforms (LinkedIn, YouTube, X, Instagram, TikTok) to drive brand awareness, engagement, and pipeline creation.
Lead and mentor a small team of brand and communications professionals.
Establish KPIs and measurement frameworks that tie brand investment, communication activities (earned/owned/social), and events to tangible business impact.