Head of Brand & Communications

Hook Music•New York City, NY

1d•$100,000 - $160,000•Remote

About The Position

Hook is a social music platform, backed by top-tier investors, building the next generation of music discovery, fan expression, and creator growth. We turn the songs people love into sounds they can play with — enabling fans and creators to reimagine music through intuitive, remix-friendly experiences with zero learning curve. By partnering directly with artists, labels, and rightsholders, Hook ensures music is discovered, shared, and expressed in ways that respect and reward the people behind it. At Hook, music isn’t just consumed — it’s experienced, expressed, and made personal. Role Overview: We’re looking for a Head of Brand & Communications to define how Hook shows up in the world — and ensure everything we put out feels coherent, distinctive, and culturally relevant. Today, brand at Hook is fragmented across product, marketing, partnerships, and content; this role exists to bring it all together. You will own Hook’s brand narrative, voice, and external presence, ensuring consistency across every touchpoint — from product to campaigns to partnerships. This is a highly hands-on role: you’ll not only define the brand, but actively shape and execute how it comes to life day-to-day. You’ll work closely with the founder, VP of Marketing & Partnerships, Growth, and Creative to synthesize ideas from across the company into a clear and compelling brand direction, and translate that into execution.

Requirements

8–12+ years of experience in consumer product brand marketing, with a track record of building or shaping a consumer internet brand from 0→1 or 1→10
Strong instincts for taste, culture, and storytelling — you know what feels right and what doesn’t
Proven ability to define brand positioning, narrative, and messaging, and translate it into execution across product, campaigns, and content
Experience leading high-impact campaigns or cultural moments end-to-end
Ability to operate both strategically and hands-on — comfortable moving between defining direction and directly refining copy, creative, and outputs
Strong collaborator who can synthesize input from multiple stakeholders (founder, marketing, creative) into a cohesive direction
Experience working cross-functionally with product, growth, and creative teams

Responsibilities

Define and evolve the brand: Own Hook’s positioning, narrative, and voice — and translate it into clear, actionable messaging across product, campaigns, and content
Drive brand coherence across product and marketing: Ensure consistency across product surfaces, social, lifecycle, campaigns, and partnerships — actively reviewing, refining, and improving outputs so everything feels intentional and distinctly Hook
Lead and execute high-impact campaigns and cultural moments: Develop and drive standout campaigns and activations end-to-end — from concept through execution — in partnership with Growth, Partnerships, and Creative
Own and execute external communications: Lead PR, announcements, and storytelling — from shaping narratives to writing and refining key materials
Set and uphold the creative bar: Partner with Creative to define direction and provide hands-on feedback across campaigns, content, and brand expression
Turn ideas into a unified brand direction: Synthesize inputs from the founder and cross-functional teams, and translate them into clear, executable plans
Shape and execute brand partnerships: Partner with Marketing & Partnerships to develop and bring to life collaborations that reinforce Hook’s brand and cultural relevance
Partner deeply across Product, Growth, and Marketing: Work closely with cross-functional teams to ensure the product experience, messaging, and campaigns are aligned — and step in where needed to refine and elevate execution