Brand Asset Management Analyst

Kwik Trip • La Crosse, WI

3d • Onsite

About The Position

Kwik Trip, Inc. is seeking a detail-oriented and tech-savvy Digital Asset Management Analyst to join our Marketing team. In this role, you’ll manage our Aprimo Digital Asset Management (DAM) system, ensuring secure, organized, and efficient access to brand content internally. You’ll also support packaging compliance, proof marketing materials, and help develop marketing copy for new products. If you’re passionate about digital organization, brand consistency, and cross-functional collaboration, this is the opportunity for you.

Requirements

• Bachelor’s degree in Mass Media, Communications, Marketing, Information Science, Print Management, or related field
• 0–2 years of experience in a marketing, creative, or print-related environment (DAM software experience preferred)
• Strong writing, editing, proofing, and communication skills
• Proficiency in Microsoft Office and Adobe Creative Suite (Mac & PC)
• Familiarity with Aprimo, OnBase, Esko, Asana, and style guides (AP, Chicago)
• Understanding of FDA/USDA packaging and labeling regulations and trademark management practices
• Ability to manage multiple projects, meet deadlines, and collaborate across departments

Nice To Haves

• Certification in DAM platforms (Aprimo, Bynder, Esko, MediaBeacon)
• Training in FDA/USDA compliance and trademark management
• Project management coursework or certification
• Experience writing marketing romance copy

Responsibilities

• Administer Kwik Trip’s Aprimo DAM system, including uploading, tagging, versioning, and configuring user access
• Train and support internal and external users, troubleshoot issues, and serve as liaison with the Aprimo DAM software provider
• Review recipe cards, copysheets, and product labels for accuracy and compliance with FDA/USDA regulations
• Write marketing romance copy and assist in brand consistency for new products
• Proofread and edit marketing materials (emails, flyers, AV spots, etc.) for grammar, clarity, and brand consistency
• Support trademark renewals, applications, and name searches in coordination with legal partners
• Maintain SOPs, checklists, and internal documentation to support marketing workflows

Benefits

• 40% of pre-tax profits back to coworkers
• Bonuses ranging from 8-12% of each coworker’s gross annual wage
• Health insurance
• 401k
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level