Brand Asset Coordinator

The Clorox Company • Remote - Iowa, IA

3d • Hybrid

About The Position

The Brand Asset Coordinator assists with the day-to-day organization of the brands’ digital asset library, helping ensure creative and campaign files are uploaded on time, labeled correctly, and easy for teams to find and access. Working with Brand Studio, Marketing, Creative, Business Affairs, and agency partners, this role gathers required files and metadata, prepares assets for ingestion into the DAM, and completes quality checks such as file naming, metadata entry, version control, and folder placement using established standards. The Brand Asset Coordinator provides day-to-day DAM user assistance (basic how-to guidance and troubleshooting), helps keep job aids and process documentation current, and coordinates with teams to ensure final campaign deliverables and updated assets are captured, posted, and maintained in the central library so users are working from the most current, approved files.

Requirements

• 2-3 years of professional experience in Digital Asset Management, Content Management, or Brand Management environments.
• Experience managing or supporting Digital Asset Management (DAM) platforms and content ecosystems, including taxonomy, metadata standards, and asset lifecycle management.
• Experience working within marketing, creative, brand, or agency environments where large volumes of digital content and creative assets are produced and distributed across multiple channels.
• Demonstrated experience collaborating with cross-functional stakeholders including marketing, creative, legal, and external agency partners to operationalize content workflows and asset management processes.
• Strong understanding of Digital Asset Management systems, metadata structures, taxonomy development, and industry best practices for asset governance and discoverability.
• Knowledge of digital content lifecycles, including creation, approval, distribution, version control, and archiving across marketing and creative workflows.
• Working knowledge of digital asset types across marketing channels, including social, eCommerce, paid media, web, and integrated campaigns.
• Proficiency with Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign, with the ability to understand and manage source files and production assets.
• Working knowledge of Microsoft collaboration tools and productivity software, including Teams, Excel, PowerPoint, and Word.
• Ability to work comfortably across Mac and PC environments.
• Exceptional organizational and operational skills with the ability to manage multiple priorities, maintain accuracy, and operate effectively in fast-paced environments.
• Strong analytical and problem-solving skills with the ability to identify opportunities to improve asset workflows, systems, and operational efficiency.
• Excellent communication skills with the ability to translate technical asset management concepts for non-technical stakeholders.
• Ability to build and maintain strong working relationships across internal teams and external partners.

Nice To Haves

• Familiarity with legal and rights management considerations related to digital assets is a plus.
• Quality assurance experience and strong attention to detail preferred.
• Demonstrated curiosity and willingness to stay current with emerging technologies and tools within the digital asset and content management landscape.

Responsibilities

• Serve as the steward of the enterprise brand asset ecosystem, ensuring all creative assets are organized, discoverable, and aligned with brand and legal standards across the organization.
• As a member of the DAM Governance Council, the Brand Asset Manager helps shape the strategy, structure, and governance of the Digital Asset Management (DAM) platform, developing scalable taxonomies, metadata frameworks, and asset lifecycle processes that enable efficient asset discovery and reuse.
• Partner closely with the Brand Studio, Creative, Marketing, and Agency partners to operationalize asset workflows, ensuring creative outputs are properly archived, version-controlled, and accessible to global stakeholders.
• Maintain standards for asset ingestion, tagging, classification, and archiving, ensuring consistency across content channels and marketing initiatives.
• Oversee the full lifecycle of creative assets uploads to DAM, including intake/upload, quality assurance, publishing, version control, and retirement of outdated content.
• Collaborate with Brand Studio, Electro, external agencies, and Business Affairs to align DAM governance with broader content management tools and platforms across the marketing content ecosystem (e.g., ContentHub).
• Champion best practices in digital asset governance, educating stakeholders and influencing adoption of standardized asset management processes.
• Act as a subject matter expert on digital asset management, supporting internal teams in navigating the DAM platform and resolving asset search, metadata, or taxonomy challenges.
• Partner with cross-functional teams to optimize asset discoverability and usability, improving how teams access and deploy brand assets across campaigns and channels.
• Identify opportunities to improve workflows, automation, and asset management efficiency, enabling faster content production and distribution.
• Collaborate with internal marketing teams (O&O, SMG, OMNI) and agency partners to ensure campaign assets are captured, documented, and integrated into the central asset library.
• Maintain alignment between campaign deliverables and the master asset tracking framework, ensuring marketing teams have access to the most current and approved creative.
• Support the development of documentation, guidelines, and training materials that drive consistent asset management practices across teams.

Benefits

• Comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs.
• Robust health plans
• A market-leading 401(k) program with a company match
• Flexible time off benefits (including half-day summer Fridays depending on location)
• Inclusive fertility/adoption benefits
• Eligible for participation in Clorox’s incentive plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed