Freelance Brand Art Director / Directeur(trice) artistique de marque — Freelance

New York Holdings

2d • Remote

About The Position

Invisible Colors is looking for a Freelance Brand Art Director to help shape distinctive visual identities and creative worlds for brands, campaigns, and experiences. We’re looking for someone who can take a strategic idea and turn it into a strong visual point of view — from the initial concept and moodboards through to the development of complete brand systems and creative executions. You have a strong understanding of branding and visual culture, but you’re not interested in following formulas. You know how to build visual languages that feel intentional, contemporary, and ownable, and you’re equally comfortable thinking big-picture or obsessing over the smallest detail. This is a freelance opportunity with the potential to collaborate across a variety of projects, industries, and creative formats.

Requirements

• Proven experience as an Art Director, Brand Art Director, Senior Designer, or similar creative role.
• Strong experience developing or evolving brand identities and visual systems.
• A portfolio demonstrating strong art direction, branding, conceptual thinking, and visual storytelling.
• Excellent understanding of typography, composition, color, imagery, layout, and visual hierarchy.
• Strong conceptual and strategic thinking, with the ability to connect creative ideas back to a brand’s objectives.
• Ability to develop a distinctive visual point of view while working within a broader brand strategy.
• Experience taking creative concepts from early exploration through to final execution.
• Strong presentation and communication skills.
• Ability to give thoughtful, constructive creative direction and collaborate with multidisciplinary teams.
• Comfortable working independently and managing multiple creative projects or priorities.
• Strong attention to detail without losing sight of the bigger creative idea.
• Curiosity and openness to experimentation, new technologies, and emerging creative tools.

Nice To Haves

• Experience working within a creative agency, branding studio, production company, or similarly fast-paced creative environment is an asset.
• Experience with integrated campaigns and experiential / physical brand activations.
• Experience directing photography, video, motion, or other visual production.
• Strong understanding of digital and social-first creative.
• Experience working with emerging technologies, AI tools, or generative design workflows.
• Experience working with lifestyle, technology, fashion, beauty, entertainment, hospitality, or consumer brands.
• Ability to move between high-level creative direction and hands-on design when needed.

Responsibilities

• Develop creative direction and visual concepts for new and evolving brands.
• Create and evolve brand identities, visual languages, and design systems.
• Translate brand strategy and positioning into compelling visual concepts.
• Develop moodboards, creative territories, visual references, and presentation decks.
• Establish art direction across typography, color, composition, imagery, illustration, motion, and other visual elements.
• Extend brand identities across digital, social, web, campaigns, print, physical environments, and experiential activations.
• Provide clear creative direction to designers, photographers, videographers, animators, and other creative partners.
• Collaborate with strategists, copywriters, designers, producers, and clients to develop ideas from concept through execution.
• Present and articulate creative concepts clearly, explaining the thinking behind the work.
• Ensure creative consistency and quality across multiple touchpoints and deliverables.
• Push concepts beyond the expected and identify opportunities to make the work more distinctive, culturally relevant, and memorable.
• Stay curious about emerging visual trends, technology, culture, AI, design, photography, fashion, music, and other influences that can inform creative work.
• Participate in creative brainstorms and contribute ideas beyond your immediate area of expertise.
• Adapt quickly between different brands, industries, creative challenges, and visual styles.

Benefits

• Freelance, project-based collaboration.
• Opportunity to work across a diverse range of brands, industries, and creative challenges.
• Collaboration with a multidisciplinary creative team across branding, strategy, digital, content, production, and emerging technology.
• Flexible, remote-friendly work environment.
• Opportunity to contribute to work spanning brand identity, campaigns, digital experiences, and experiential projects.
• Potential for ongoing collaboration based on project needs and fit.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed