Brand and Communications Lead

Bastion•New York, NY

23h•Hybrid

About The Position

Bastion builds regulated financial infrastructure for modern businesses. Bastion's full stack product suite covers stablecoin issuance, custodial wallet infrastructure, and global asset conversion rails, with the flexibility to deploy individual capabilities or combine them end-to-end. Bastion's regulated foundation underpins a compliance-first approach to risk management, ensuring the integrity and security of all financial activity within its systems. Bastion holds the appropriate licenses for its own operations, but can also act as a service provider, offering compliance and financial operations support under our customers’ licenses. We are hiring a Brand and Communications Lead to make Bastion known. Today, we have proven product-market fit with marquee enterprise clients, a regulated trust charter, and a platform that institutions are building on — but almost no one outside of our existing network knows it. This role exists to change that. You will be the person who shapes and guides the brand positioning, ensuring consistent messaging and visual alignment across all touch points. You will own earning press coverage, preps executives for panels, navigates conference floors through relationships, and runs targeted campaigns for decision-makers — and you'll do it with a persistent awareness that everything you build needs to eventually connect to pipeline. Fintech or financial services experience is a meaningful advantage here — this is a space where regulatory nuance and institutional credibility are hard to fake, and harder to learn on the fly. This role is based in New York City ideally in a hybrid but flexible environment. Given the scope of the work we anticipate that this is a full-time role, but we are open to hearing from contractors as well.

Requirements

Fintech or financial services experience is a meaningful advantage.
Ability to learn the business, absorb the brand, and start showing up in the first week.
Ability to be fully productive in the first three months.
Comfort operating as a team of one in a company that's never had a dedicated brand and communications person.
Comfort making decisions with imperfect information.
Ability to educate and build trust simultaneously.
Ability to position Bastion's regulated, institutional story to earn coverage from publications that matter to treasury and financial services leaders.
Creative range and judgment to prioritize ruthlessly across diverse audiences.
Ability to build a framework for articulating how brand and communications activities drive long-term value.
Discipline about cutting activities that don't drive value.

Nice To Haves

Experience in a fast-paced startup environment.
Experience with AI tooling for content and communications production.

Responsibilities

Shape and guide brand positioning, ensuring consistent messaging and visual alignment across all touch points.
Earn press coverage.
Prepare executives for panels.
Navigate conference floors through relationships.
Run targeted campaigns for decision-makers.
Learn the business, absorb the brand, and start showing up (First 30 days).
Establish Bastion's brand voice and ensure it's consistent across the website, LinkedIn, executive communications, and all external-facing content (By 90 days).
Build and begin executing a brand activation strategy, leveraging media relationships to pitch stories, secure initial press placements, and build a pipeline of earned media opportunities (By 90 days).
Prep Bastion executives for speaking opportunities, panels, and media interviews (By 90 days).
Launch targeted campaigns aimed at enterprise decision-makers (By 90 days).
Establish an employer brand cadence that makes Bastion visible to the caliber of talent we're hiring (By 90 days).
Scale earned media presence, moving from initial placements to a steady cadence of press coverage, bylines, and thought leadership (By 180 days).
Develop 30/60/90 day communications launch plans for new products and partnerships (By 180 days).
Develop a scalable content and communications production workflow using AI tooling and contractor support (By 180 days).
Build the case for where the function needs to grow (By 180 days).
Work closely with agency partners, proactively manage budgets and ensure delivery of the best brand work (By 180 days).