Director, Brand and Communications

Versaterm

2h

About The Position

Versaterm is a global public safety solutions company established in 1977, dedicated to transforming how agencies serve their communities. They build an ecosystem of intuitive tools for public safety agencies, forensic labs, court systems, schools, and other institutions, focusing on improving workflows for more efficient operations, better service, and just outcomes. The company is driven by innovation, expertise, and commitment to customer success, offering opportunities to contribute to solutions that enhance community safety and transform public safety technology. The Director, Brand and Communications will be responsible for shaping and executing Versaterm’s global brand and external communications strategy. This role aims to strengthen the company’s position as an innovator and trusted partner in public safety technology by driving a unified market narrative and brand voice. The Director will oversee all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. The position requires cross-functional collaboration with Executive leadership, Product, Sales, and People teams to ensure communications reflect Versaterm’s culture of innovation and integrity. A key focus is to deepen engagement with employees and partners, reinforce the company’s mission and values, and ensure communications resonate across diverse audiences, ultimately aligning brand, communications, and go-to-market priorities to drive market awareness, credibility, and growth.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.
• Compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy, including successfully passing a comprehensive, fingerprint-based background check.
• Obtaining and maintaining all required security clearances is a condition of employment.

Responsibilities

• Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.
• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.
• Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
• Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
• Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.
• Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
• Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
• Manage internal and external creative resources, including designers, agencies and freelancers.
• Ensure all brand expressions reflect Versaterm’s market positioning and differentiation
• Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.

Benefits

• Comprehensive benefits offering
• Variable compensation such as incentive plans or discretionary performance bonuses
• Equity, diversity, inclusion, and a barrier-free workplace
• Accommodations available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 101-250 employees