Director, Brand Reach & Communications

Grassroots Carbon • San Antonio, TX

6h

About The Position

Grassroots Carbon is the leading grasslands restoration and soil carbon company in the United States. We have a powerful story to tell — one rooted in science, measurable impact, and a deep partnership with American ranchers. Our work has been featured in the Wall Street Journal, Reuters, and multiple carbon/ESG publications, and we are poised to become the defining voice in nature-based carbon removal.
We are seeking a driven and creative Manager or Director, Brand Reach & Communications to own our narrative and dramatically expand our reach. This is not a campaign-based role or an agency handoff. We need someone who will build and execute a sustained communications strategy that elevates Grassroots Carbon’s profile with regulators, carbon registries, corporate carbon buyers, and future investors by helping promote our story to the broader public through media, podcasts, Substacks, and social channels.

Requirements

• 5–8 years in communications, PR, journalism, or content strategy with a track record of national earned media placements
• Strong writer — op-eds, pitches, scripts, and social copy with equal facility
• Demonstrated ability to build sustained media momentum, not just one-time launches
• Self-directed and entrepreneurial — sets strategy, owns execution, operates without a large team
• Genuinely aligned with Grassroots Carbon’s mission in regenerative agriculture and soil carbon
• Willing to travel for media appearances, industry events, and ranch visits

Nice To Haves

• Background in journalism, climate/sustainability, or mission-driven startups preferred
• Familiarity with corporate sustainability, policy, or investment audiences is a plus

Responsibilities

• Build and own a multi-channel communications strategy with a clear roadmap across earned media, owned content, and social
• Steward the Grassroots Carbon narrative — our position as the leader in delivering high quality, nature-based, carbon removal solutions, soil science, and ranching partnerships.
• Create a consistent communications calendar — not episodic campaigns
• Pitch and place stories in national outlets (WSJ, Bloomberg, NYT, FT) and industry publications covering climate, agriculture, and carbon markets
• Build direct relationships with journalists, editors, and podcast hosts — no agency intermediary
• Secure CEO features, interviews, and profiles with meaningful audience reach
• Write and place CEO bylines, op-eds, and essays for carbon buyers, investor, and policy audiences
• Pursue podcast appearances and Substack relationships in climate, regenerative ag, and sustainability
• Translate complex science into compelling narratives for non-technical audiences
• Own and grow LinkedIn with consistent, high-quality content
• Identify and activate influencer relationships in agriculture, climate, and sustainability
• Surface stories from science, sales, and rancher teams to fuel the communications pipeline
• Support investor relations and regulatory engagement with polished, consistent messaging

Benefits

• Health insurance plan with $0 deductible and $0 co-pay.
• Dental and vision insurance.
• Flexible spending account option.
• Open Paid Time Off Policy plus 9 paid holidays per year.
• 401(k) savings plan.
• Company-paid Life and AD&D coverage.
• Educational materials and expenses to support continuing education opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed