Brand Activity Manager (Contract)

Sleeman Breweries Ltd. • Vancouver, BC

59d • $67,500 - $84,500 • Hybrid

About The Position

Reporting to the Trade Marketing Manager, The Brand Activity Manager (BAM) is responsible for the development and execution of below the line (BTL) activities in a market. Please note this position is a contract role with an expected duration of approximately one year.

Requirements

• Post-secondary education in Marketing or related business field
• Minimum 3 years of experience in marketing or trade marketing
• Excellent project management, and organization skills
• Excellent communication skills, both verbal and written
• Ability to work effectively on multiple teams
• Strong computer skills, including Excel, Word, PowerPoint, Outlook

Nice To Haves

• Experience in a consumer-packaged goods environment (CPG) considered an asset
• Experience executing brand events, sponsorship activations, or experiential marketing programs considered a strong asset

Responsibilities

• Reporting to the Trade Marketing Manager, the Brand Activity Manager is responsible for the development and execution of BTL activities such as POS, promotions, events, and sponsorships on all brands (including partners) to ensure objectives are achieved
• Work collaboratively with National Brand Managers (NBM), internal departments, agencies and suppliers to ensure flawless execution
• Oversee the planning and execution of marquee brand events and experiential activations for key brands including Okanagan Spring, Sapporo and Sleeman – ensuring best -in-class brand representation and flawless on-site execution
• Execute activity within allocated budgets
• Track industry trends, competitive activity and actively monitor brand performances through continuous trade presence. Populate and maintain BTL information
• Update the TMM on programming changes in order to ensure activity is accurately captured in the demand planning
• Maintain compliance with Canadian advertising law, standards, and liquor board regulations
• Recommend and implement continuous improvement and MUDA reduction practices
• Participate in special projects as required
• Evaluate marketing activity performance and effectiveness

Benefits

• Compensation that’s a step ahead
• RRSP matching program to help you save for retirement
• A commitment to work-life balance and flexible work arrangements when appropriate for the role
• Benefits coverage for partners and kids
• Parental leave top-up for primary and secondary caregivers
• Employee beer credit
• Tuition reimbursement program for eligible employees
• Employee and family assistance program
• Discount program with access to perks from big brands and local favourites

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed