Brand Activation Specialist

Glen Raven•Glen Raven, NC

About The Position

The Brand Activation Specialist plays a hands-on role in bringing Glen Raven and its portfolio of brands—including Sunbrella, Trivantage, GlenGuard, and Glen Raven Logistics—to life through trade shows, meetings, events, brand activations, and corporate engagements in the U.S. and abroad. The role supports a broad range of brands, industries, markets, customers, and business environments. Working with senior Brand Activation team members, the Specialist collaborates across Marketing, Sales, Product Development, Creative, Corporate Communications, Logistics, and other business functions to turn ideas and business objectives into well-executed brand experiences. The position initially supports senior activation leaders on larger or more complex programs while owning assigned workstreams and smaller-scale events. Work includes event logistics, vendor coordination, asset and material management, packing and shipping, project tracking, and on-site execution. As experience and capability grow, the Specialist takes on increasingly complex assignments and greater ownership, progressing toward independently managing designated shows and events and serving as a primary on-site activation lead. The role is suited to an organized, curious, proactive professional who enjoys coordination and hands-on execution and is ready to build on existing experience while learning from more experienced activation leaders.

Requirements

One to three years of experience supporting trade shows, events, meetings, marketing programs, hospitality programs, or related project coordination.
Strong organizational, project coordination, and follow-through skills.
Ability to manage multiple assignments and maintain attention to detail.
Clear written and verbal communication skills.
Proficiency in Microsoft Office applications and comfort learning project management, budgeting, and event-planning systems.
Ability to work collaboratively with senior team members, internal stakeholders, vendors, and external partners.
Sound judgment and ability to resolve routine issues while appropriately escalating higher-risk decisions.
Flexible, service-oriented approach and willingness to assist with detailed administrative work and hands-on event execution.
Professional presence when interacting with business leaders, customers, vendors, and event attendees.
Bachelor’s degree in marketing, communications, hospitality, event management, business, or a related field, or an equivalent combination of education and relevant experience.

Nice To Haves

Experience working with vendors, shipping, event materials, budgets, or production partners.
Experience supporting multiple concurrent projects with competing deadlines.

Responsibilities

Support planning and execution of Glen Raven portfolio trade shows, events, meetings, brand activations, and corporate on-site and off-site engagements.
Partner with senior activation leaders to coordinate project timelines, logistics, vendors, budgets, materials, assets, and other event requirements.
Maintain project plans, schedules, checklists, and status updates; track deadlines and proactively identify risks or issues requiring escalation.
Coordinate with Marketing, Sales, Creative, Corporate Communications, Logistics, and other business teams to support timely execution.
Participate in and, as appropriate, lead project status meetings; document decisions and action items and follow up with internal and external partners.
Coordinate trade show and event logistics, including registration, venues, booth requirements, shipping, packing and shipping, fabric and product orders, materials, signage, product and fabric samples, equipment, and hospitality.
Work with exhibit houses, venues, carriers, production partners, and other vendors to support successful execution.
Provide hands-on support for installation, event operations, attendee needs, troubleshooting, breakdown, and return logistics.
Support customer events, sales meetings, plant tours, dinners, and corporate engagements as needed.
Take ownership of assigned workstreams and smaller activations, with guidance from senior activation leaders based on program complexity.
Maintain accurate budgets, purchase orders, invoices, expense documentation, vendor information, inventories, and activation records.
Coordinate the organization and movement of booth properties, furniture, fabrics, signage, supplies, and other activation assets.
Support post-event closeout, including return shipments, inventory updates, expense reconciliation, vendor follow-up, and lessons learned.
Help identify opportunities to improve team processes, tools, and activation practices.
Support special projects based on team priorities, workload, experience, and development opportunities.
Build on existing event and project experience by taking on increasingly complex activation responsibilities.
Develop the knowledge, judgment, and cross-functional relationships needed to manage designated shows and events from planning through completion.
Progress toward independently leading assigned activations and serving as a primary on-site lead within approximately 12 to 24 months.
Seek and apply feedback to strengthen planning, communication, problem-solving, and execution capabilities.

Benefits

Competitive health coverage and plan choices.
Short- and long-term disability insurance.
Vision and dental coverage.
Telehealth visits or on-site health clinics at many locations.
Comprehensive wellness program, including wellness events, health education, and mental health resources.
Competitive paid time off and holiday schedules.
Company-funded pension.
Matching 401(k).
On-site fitness centers or discounted gym memberships.
Catered associate events.
Fair and competitive direct compensation.