Brand Education & Activation Consultant

Pronghorn•Washington, DC

About The Position

Pronghorn is an investment and brand-acceleration platform building beverage alcohol brands and leaders. Backed by anchor investor Diageo, Pronghorn has raised $200 million and built a portfolio of 40 brands across spirits, consumer goods, and technology. Its Grant, Accelerate, and Hire pillars combine capital, operating expertise, and talent pipelines, with a stated plan to generate $2.4 billion in economic value by 2032. This independent consultant provides market education and brand engagement services in Maryland and Washington, DC, initially supporting spirit brands. The work focuses on brand education, consumer engagement, and experiential activation across bars, restaurants, and retail. Compensation is a $4,000 monthly retainer plus an incentive of up to $2,500 per month.

Requirements

Must be at least 21 years old.
Obtain responsible alcohol service certification before delivering services; the consultant pays for certification unless the statement of work provides otherwise.
Have a valid driver’s license, reliable transportation, and vehicle insurance required by law.
Be able to deliver services at agreed times and locations, including evenings, weekends, and travel identified in the statement of work.
Be able to manage event setup and breakdown, including handling product and materials.
Maintain insurance specified in the consulting agreement, expected to include general liability and liquor liability where required, and provide a certificate of insurance before services begin.
Have no ownership or financial interest in, or concurrent employment with, an alcohol retail licensee or distributor, and provide written attestation before services begin.
Obtain and maintain in good standing any permits, registrations, or licenses required by Maryland, DC, or local authorities for the agreed activities before beginning those activities.
Have a business structure and tax documentation suitable for independent-contractor engagement, such as a completed IRS Form W-9; an LLC or sole proprietorship is acceptable.

Responsibilities

Deliver consumer sampling experiences at bars, restaurants, retailers, and events, presenting each brand’s heritage, craftsmanship, and flavor profile in compliance with Maryland and DC law and using product supplied through lawful channels.
Conduct tastings, staff education sessions, and cocktail demonstrations for bartenders, servers, retail staff, and distributor teams.
Support agreed events and activations from setup through breakdown, maintaining the brand’s on-site look and feel in accordance with written brand standards provided by Pronghorn.
Execute national and regional programs in on- and off-premise accounts; ensure menus, displays, signature cocktails, and point-of-sale materials reflect current brand standards; and complete and schedule agreed account visits within program windows.
Deliver brand presence at agreed sponsorships and partner events, including materials, product availability, and on-site logistics.
Host partners and guests at agreed dinners, tastings, and events within approved plans and budgets and in compliance with applicable Maryland, DC, and federal restrictions on gifts and things of value to licensees and their staff.
Submit recaps, photos, sample counts, product and materials usage, and market feedback within statement-of-work timelines.