Brand Activation Manager

Great Bay Distributors • St. Petersburg, FL

117d • Onsite

About The Position

The Brand Activation Manager is a part-time role in the Sales - High End department, requiring in-person attendance in trade. The role drives brand visibility, trial, and growth in the distribution channel through strategic, compliant, and engaging activations. It focuses on trade and consumer-facing initiatives across on-premise and off-premise accounts, while adhering to local, state, and federal alcohol regulations. Applicants must be at least 21 years old. The position reports to the High-End Sales Manager.

The work takes place in varied settings, including bars, restaurants, grocery stores, retail locations, special events, festivals, and public markets, both indoors and outdoors. Noise levels may range from moderate to high, and outdoor work may involve Florida weather conditions. The role may require travel between activation sites and extended periods of standing and walking.

Requirements

• Must be at least 21 years old.
• Must have a valid Florida driver's license, reliable transportation, and auto insurance coverage of $100,000/$300,000.
• Strong organizational skills and punctuality.
• Excellent communication and relationship-building abilities.
• Creative problem-solving skills and a consumer-first mindset.
• Ability to work evenings and weekends as required for events.
• Willingness to travel within assigned markets using personal transportation.
• Experience working with on-premise accounts such as bars and restaurants and off-premise accounts such as retail stores and liquor stores.
• Passion for brand storytelling and responsible marketing.
• Excellent interpersonal relationship skills when working with customers and the general public.
• Ability to stand, walk, sit, talk or listen, reach, climb or balance, and occasionally stop, kneel, crouch, or crawl; able to lift up to 20 pounds.
• Must use a desktop or laptop and printer.
• Employees using a personal vehicle for company business must sign an acknowledgment and comply with the Vehicle Use Policy and Personal Vehicle Use Policy, including maximum comprehensive and collision deductibles of $1,000, bodily injury coverage of $100,000/$300,000, and property damage coverage of $50,000.

Nice To Haves

• Bachelor's degree in marketing, business, communications, or a related field (preferred but not required).
• One to two years of experience in brand activation, field marketing, trade marketing, or experiential marketing (preferred but not required).
• Experience in alcohol, beverage, or consumer goods industries.
• Understanding of the alcohol three-tier distribution system, or openness to learning it.
• Knowledge of alcohol marketing laws and responsible drinking guidelines, or openness to learning them.

Responsibilities

• Coordinate with sales representatives to ensure the appropriate brands are targeted.
• Manage on-premise and off-premise activations, including tastings where legally permitted, promotions, events, and point-of-sale execution.
• Work with sales teams and key retail accounts to support brand awareness, trial, and distribution goals.
• Ensure activations comply with alcohol industry regulations, company policies, and responsible marketing standards.
• Gather market insights and competitive intelligence to inform the High-End Brand Department's strategy.
• Follow instructions and Great Bay policies, work well with others, and adapt to change.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed