Bilingual Digital Marketing Specialist (Paid Media | US & LATAM)

Direct Online Marketing•Pittsburgh, PA

2d•Hybrid

About The Position

Help companies grow across borders through data-driven digital marketing. Ayuda a empresas a crecer en mercados internacionales mediante marketing digital basado en resultados. We’re looking for a bilingual digital marketer who can execute high-performing PPC campaigns, conduct market-readiness audits, and other digital marketing initiatives to help clients expand into the U.S. and LATAM markets. The Role This isn’t just a campaign execution role. You’ll be the person clients rely on to drive real growth through PPC and digital marketing, especially as they expand between the U.S. and LATAM markets. That means you’re not just launching campaigns. You’re understanding what success looks like, connecting the dots, and making sure the work we do actually moves the needle. You’ll be part execution specialist, part problem-solver, and part strategic partner. You’ll also work across English- and Spanish-speaking markets. Clear, confident communication in both languages is essential.

Requirements

3–4 years of hands-on experience executing and optimizing PPC campaigns (Google Ads required)
Fluent in Spanish and English (written and verbal)
Comfortable working directly with clients and explaining performance clearly
Strong analytical mindset
Able to manage multiple campaigns and priorities without things slipping
Detail-oriented and accountable
Highly accountable: you take ownership of your work
Driven: you take initiative, push things forward, and don’t wait to be told what to do
Adaptable: you stay ahead in a fast-changing space
Detail-oriented: without losing sight of the bigger picture
Curious: you want to understand the why behind performance

Nice To Haves

Have experience with international or multilingual campaigns
Have worked with LATAM markets
Understand basic SEO concepts
Have agency experience

Responsibilities

Validate market opportunities
Analyze search demand, keyword trends, and audience behavior to assess market potential
Identify how buyers research, compare, and engage within the client’s industry
Deliver a data-backed audit outlining opportunities, risks, and recommended entry strategies
Drive performance
Build, manage, and optimize PPC campaigns across search, display, and social
Continuously improve performance based on data, not guesswork
Test, iterate, and find what actually works
Turn data into action
Analyze campaign performance and identify what’s working (and what’s not)
Make clear, confident recommendations to improve results
Keep a close eye on KPIs like leads, revenue, and ROAS
Work directly with clients
Communicate performance, insights, and next steps clearly
Help clients understand why things are happening — not just what’s happening
Build trust by being reliable, proactive, and thoughtful
Contribute to strategy
Proactively bring ideas to the table. You don’t wait to be asked
Support campaign planning and help shape direction when needed
Think beyond individual campaigns to overall growth