Paid Media Specialist (US)

LumApps • Austin, TX

7d • Hybrid

About The Position

LumApps is a leading AI-powered Employee Hub that helps companies with their digital transformation in communication, collaboration, and engagement. Our platform is recognized by Gartner and Forrester, and we have partnered with Beekeeper to expand our reach to frontline workers. Our mission is to foster a sense of belonging and purpose, creating an environment where employees are engaged and work towards common goals. We support over 700 companies globally, improving team productivity, transforming employees into ambassadors, enhancing efficiency and connectivity, and reducing turnover. With over 600 employees across 11 offices worldwide, LumApps is undergoing an ambitious growth phase, aiming for market leadership. We are seeking individuals eager to contribute to this transformation, guided by our core values: 'be bold, do amazing things', 'say what you mean, do what you say', 'one team, same mission', and 'always be evolving'.

Requirements

• 2+ years of experience managing paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads.
• Strong analytical skills with the ability to interpret campaign performance data and identify optimization opportunities.
• Familiarity with digital marketing platforms including Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), and tag management concepts.
• Strong attention to detail and excellent organizational skills.
• Strong organizational skills with the ability to manage multiple campaigns, prioritize effectively, and collaborate across teams.
• Strong written and verbal communication skills with the ability to communicate campaign performance, insights, and recommendations to stakeholders.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Nice To Haves

• Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, or Pardot is preferred.
• Experience with B2B demand generation or SaaS marketing is preferred.

Responsibilities

• Execute and optimize paid media campaigns across paid search, paid social, display, and video channels.
• Monitor campaign performance and make ongoing optimizations to improve lead quality, efficiency, and ROI.
• Assist with campaign setup, QA, audience targeting, budget pacing, and performance reporting.
• Collaborate with Integrated Campaigns, Product Marketing, Content, Design, Marketing Operations, and Field Marketing teams to ensure campaigns align with business objectives and messaging.
• Analyze campaign results and communicate actionable insights and recommendations based on performance data.
• Support testing initiatives including ad creative, landing pages, audience segmentation, bidding strategies, and campaign structure.
• Help maintain accurate tracking, conversion measurement, and campaign documentation.
• Stay informed on digital advertising trends, platform updates, and industry best practices.

Benefits

• Generous Paid Leave – 25 vacation days (prorated based on hire date), 9 sick days, 10 paid holidays, plus 2 floating holidays
• Health Insurance – United Healthcare, 100% employer-paid benefits from day 1
• 401k Retirement Plan – We match 100% of your contribution up to 4%
• Family-Friendly Policy – Inclusive maternity & paternity leave
• Team Celebrations & Seasonal Events
• Equipment of Your Choice

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level