Bilingual Content and SEO AEO Manager / Gestionnaire, marketing de contenu et SEO

AutoScout24 • Montreal, QC

7d • Hybrid

About The Position

At AutoScout24, we’re excited to be hiring for our Canadian company, Trader Corporation — a key part of our international family. As the Canadian arm of Europe’s largest online car marketplace, Trader Corporation plays a vital role in transforming how people buy, sell, and finance vehicles. With well-known brands like AutoTrader.ca, AutoSync, and Dealertrack Canada, Trader Corporation is driving digital innovation in the automotive industry — now reaching over 25 million Canadians every month. AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. As a Content Marketing and SEO Manager, you will be responsible for the conception, execution, and optimization of content-led SEO initiatives across our digital platforms AutoTrader.ca and AutoHebdo.net. With a strong focus on customer-centric, high-quality content, you will support the overall SEO strategy and collaborate closely with cross-functional partners to drive organic traffic growth, engagement, and conversions. This is a full-time, permanent role operating in a hybrid working model.

Requirements

• Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment
• Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience
• Strong knowledge of current SEO/AEO best practices and content optimization methodologies
• Experience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms
• Familiarity with HTML and modern content management systems
• Excellent written and verbal communication skills
• Strong analytical mindset with attention to detail
• High motivation to learn and adapt in a fast-paced digital environment
• Professional proficiency in English (written and spoken)
• Professional proficiency in French (written and spoken)

Nice To Haves

• exposure to AI-driven content or optimization tools considered an asset
• Genuine interest in cars, mobility, and automotive industry trends, with prior knowledge considered a plus

Responsibilities

• Own the creation, updating, and quality assurance of automotive advice content and SEO-focused product pages by developing a deep understanding of customer needs, search intent, and user journeys
• Brief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of high-quality, SEO-optimized content aligned with quality standards
• Apply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performance
• Leverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns
• Identify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platforms
• Collaborate with international stakeholders within the AutoScout24 Group to align content initiatives across markets
• Monitor trends in automotive, mobility, and car-related topics and translate insights into relevant, high-impact content
• Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets

Benefits

• Gym discounts
• Employee and Family Assistance program
• Virtual wellness events
• Conferences & training budget
• Regular internal training programs
• Financial planning with 3% matching Pension
• Competitive salary
• Annual bonus structure

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees