Beer Sales Trainee

Beechwood Sales & Service•Madison, WI

About The Position

Beechwood Sales & Service, a family-owned and operated beer distribution company, is hiring a full-time Sales Trainee in Madison, Wisconsin. This hands-on position provides knowledge and experience in the beverage and distribution industry. The role supports the successful sale, distribution, and retail execution of Beechwood products and related programs, contributing to volume growth in the Greater Madison Area, including Dane, Rock, Jefferson, and Sauk Counties. Sales Trainees are developed and mentored to become familiar with sales and operations roles within the company. The position involves supporting sales activities, developing strategic selling skills, performing relief sales-route work as needed, merchandising products, and assisting customers. The role also supports supplier events and promotions as needed.

Requirements

  • Excellent verbal and written communication skills.
  • Valid driver's license and reliable transportation.
  • Ability and willingness to work independently and as part of a team.
  • Enthusiastic, high-energy, self-motivated approach and desire to succeed.
  • Superior organization skills, including the ability to prioritize, multitask, and meet deadlines.
  • Sales and customer service experience.
  • Ability to lift, move, and place product cases weighing up to 50 pounds repetitively.
  • Ability to perform the listed physical demands, including frequent handling and carrying of cases from floor to overhead levels.

Nice To Haves

  • Bachelor’s degree, preferably with an emphasis in business or a related marketing field.
  • Computer proficiency; Microsoft Word and Microsoft Excel are preferred.
  • Knowledge of legal requirements regarding the sale and delivery of alcoholic beverages.
  • Knowledge of Beechwood’s beer portfolio.

Responsibilities

  • Support the sale, distribution, and placement of Beechwood Craft, Import, non-alcoholic, seltzer, and spirit brands.
  • Develop and maintain effective customer relations and promote the goodwill of the company.
  • Learn and apply strategic selling skills in preparation for future sales-route work.
  • Demonstrate selling skills during sales-route relief work as needed.
  • Learn and perform merchandising for select accounts and key craft brands, including promotional design and signage in collaboration with the sales team.
  • Rotate product and follow code policy.
  • Coordinate and build floor displays at select key accounts.
  • Assist customers with inquiries about the product portfolio and company policies.
  • Maintain a regular schedule of weekly appointments with accounts in the assigned area.
  • Support key brands and staff at supplier events or bar promotions as needed.
  • Perform other duties as assigned.

Benefits

  • 401(k) with company match and profit sharing
  • Paid time off and paid holidays
  • Mileage reimbursement
  • Platinum-level health coverage
  • Wellness benefits
  • Tuition assistance
  • Cell phone discounts
  • Career development with in-house and on-the-job training
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service