Beer Sales Representative

Beechwood Sales & Service • La Crosse, WI

13d

About The Position

Beechwood Sales & Service, a family-owned beer distribution company, is hiring a full-time Sales Representative for La Crosse, Wisconsin, and surrounding areas. The role motivates successful sales, distribution, and retail execution of Beechwood products and related programs to grow volume within assigned accounts. Representatives are developed and mentored to become familiar with sales and operations roles across the company. The company offers an engaging environment and opportunities for career growth and development.

Requirements

• Bachelor’s degree; a business-related emphasis is preferred.
• Excellent verbal and written communication skills.
• Valid driver’s license and reliable transportation.
• Ability and willingness to work independently and as part of a team.
• Enthusiastic, high-energy, self-motivated approach and desire to succeed.
• Strong organization skills, including the ability to prioritize, multitask, and meet deadlines.
• Knowledge of legal requirements regarding the sale and delivery of alcoholic beverages.

Nice To Haves

• Business-related emphasis in the bachelor’s degree.
• Proficiency with Microsoft Word and Microsoft Excel.
• Sales and customer service experience.
• Craft beer knowledge.

Responsibilities

• Drive successful sales, distribution, and placement of Beechwood’s craft beer, import, seltzer, and spirits portfolio.
• Build product knowledge through brewery and distillery samplings, seminars, team selling, and onsite visits, and use that knowledge to communicate brand attributes to retail customers.
• Develop and maintain effective customer relationships through detailed sales support.
• Support key brands at on-premise bar promotions and craft sampling events as needed.
• Develop new accounts and secure new product placements and market segments.
• Use effective display techniques to showcase promotional materials for select brands in key selling corridors.
• Ensure products are rotated and freshness-code policy is followed.
• Balance multiple objectives and directives to foster portfolio growth and expansion.
• Address customer questions about credit, delivery, products, and other inquiries.
• Execute monthly goals related to business activities.
• Maintain a regular schedule of weekly appointments with accounts in the assigned area.
• Perform other duties as assigned.

Benefits

• Competitive salary.
• Healthcare coverage, described as platinum-level.
• Retirement package, including a 401(k) with company match and profit sharing.
• Paid time off and paid holidays.
• Career training and development, including in-house and on-the-job training.
• Tuition assistance.
• Mileage reimbursement.
• Wellness benefits.
• Cell phone discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level