About The Position

The Beauty Brand Expert at Macy’s is the authority for an assigned beauty brand, responsible for driving sales, elevating the customer experience, and demonstrating product expertise and enthusiasm. The role involves creating personalized beauty routines, demonstrating trends, educating customers and colleagues, and building customer loyalty through relationship development and clienteling. The Beauty Brand Expert leads by example, coaches fellow Beauty Advisors, and collaborates with store leadership and vendor partners to execute brand strategies, events, and training. The position also reviews sales performance, identifies opportunities, and implements strategies to grow business and improve results in a fast-paced, goal-driven environment. The role includes maintaining brand standards, merchandising, hygiene, and stock replenishment; resolving customer concerns; acquiring new customers through credit account openings and loyalty-benefit communication; and supporting a welcoming, organized, shoppable counter. Full-time colleagues are typically scheduled for 30 or more hours per week, with actual hours dependent on business needs and colleague availability. The position requires flexible availability, including days, evenings, weekends, and holidays, as well as dependable attendance and punctuality.

Requirements

  • Demonstrate sound judgment and a passion for the beauty industry.
  • Flexible availability for days, evenings, weekends, and holidays.
  • Regular, dependable attendance and punctuality.
  • Ability to understand and communicate effectively with customers, co-workers, and supervisors.
  • Ability to read and understand employment policies and safety rules and procedures in English.
  • Ability to talk, lift, move constantly, stand, and reach with arms and hands.
  • Ability to stand for at least two consecutive hours; lift at least 25 pounds; stoop, kneel, crouch, climb ladders, and reach, including above eye level.
  • Close vision, color vision, depth perception, and focus adjustment.
  • Frequent use of computers and other technology, including handheld equipment and cash registers, and ability to process register transactions.

Nice To Haves

  • 3–5 years of relevant retail, beauty, or leadership experience preferred.

Responsibilities

  • Deliver exceptional customer service through personalized consultations and expert product knowledge.
  • Build lasting client relationships and drive client development through outreach and follow-up.
  • Review and analyze daily, weekly, monthly, seasonal, and annual sales results; implement strategies to grow business and improve results.
  • Plan and execute in-store and vendor-led events to drive traffic and engagement.
  • Maintain brand standards through proper merchandising, hygiene, and stock replenishment.
  • Collaborate with vendors, personal stylists, and store leadership to optimize outcomes.
  • Resolve customer concerns professionally and with a customer-first approach.
  • Stay informed about new launches, best-sellers, and beauty trends to support team education.
  • Manage multiple priorities in a fast-paced environment with attention to detail.
  • Acquire new customers by opening credit accounts and sharing loyalty benefits.
  • Coach and support fellow Beauty Advisors, model collaboration, and help the team achieve sales goals.
  • Keep the counter organized and welcoming, with clean, stocked testers, current signage and pricing, and displays that reflect brand standards.
  • Support merchandising updates and maintain a visually appealing space.
  • Communicate daily sales goals, product launches, top-performing products, and current beauty trends to help prepare and support the team.

Benefits

  • Competitive pay and benefits
  • Comprehensive health and wellness coverage
  • 401(k) match
  • Paid time off
  • Eight paid holidays
  • Continuous learning and leadership development
  • Colleague Resource Groups
  • Volunteer opportunities
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal and financial advice
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