B2C Sales & Business Development Manager

Daikin Europe NV

23d • Onsite

About The Position

Daikin Middle East & Africa FZE is a subsidiary of Daikin Industries Ltd. and a provider of heating, cooling, ventilation, air purification, and refrigeration technology. The B2C Sales & Business Development Manager is based in Casablanca and reports to the Branch Manager. The role is responsible for establishing, developing, and growing Daikin’s B2C residential air conditioning business in Morocco. This includes building a dedicated distribution and dealer network, driving sell-in and sell-out performance, and increasing the market presence of the residential product portfolio. The manager works with distributors, dealers, Marketing, Supply Chain, and internal sales teams to develop and execute commercial strategy, increase market share, strengthen brand positioning, and deliver sustainable, profitable growth.

Requirements

• Bachelor’s degree in business administration, Sales, Marketing, Engineering, or a related discipline.
• 5–8 years of experience in B2C sales and business development; experience in HVAC, AC splits, home appliances, or consumer electronics in Morocco is preferred.
• Strong knowledge of the Moroccan residential air conditioning market, including distributors, dealers, retailers, installers, pricing structures, the competitive landscape, and sell-out dynamics.
• Proven experience developing and managing distribution and dealer networks, with understanding of both sell-in and sell-out management.
• Strong commercial and financial acumen, including ability to manage sales targets, profitability, pricing, forecasts, stock levels, and commercial action plans.
• Entrepreneurial, hands-on mindset and demonstrated ability to build and develop a business or sales channel.
• Strong analytical skills and ability to interpret market data, competitor information, sales performance, inventory levels, and customer trends and turn them into business actions.
• Excellent communication, negotiation, and presentation skills, with the ability to build relationships with external partners and internal stakeholders.
• Results-oriented, autonomous, and accountable, with ability to coordinate effectively with Sales, Marketing, Supply Chain, Service, and regional teams.
• French and Arabic are mandatory; English is required for communication with headquarters and regional teams.
• Proficiency in Microsoft Office, particularly Excel, Power BI, and PowerPoint, including preparing sales forecasts, business reviews, market analyses, and management presentations.

Nice To Haves

• Experience in HVAC, AC splits, home appliances, or consumer electronics in Morocco.

Responsibilities

• Develop and execute Morocco’s B2C residential air conditioning business strategy, with sales, profitability, market share, and distribution objectives.
• Build, manage, and develop a network of B2C distributors, dealers, retailers, installers, and other relevant sales channels.
• Drive sell-in and sell-out performance through commercial action plans, dealer development, promotions, incentives, and market activation.
• Develop annual sales budgets and rolling forecasts, monitor performance against targets, and implement corrective actions as needed.
• Monitor market trends, competitor activity, product positioning, pricing, promotions, distribution strategies, and consumer dynamics to identify opportunities and risks.
• Develop and implement competitive pricing and product positioning strategies for the residential air conditioning portfolio.
• Coordinate with Supply Chain and distributors on stock levels, product availability, demand planning, and inventory management.
• Work with Marketing on B2C campaigns, dealer activities, product launches, promotions, digital initiatives, and other sell-out activities.
• Monitor distributor and dealer performance using KPIs for sales, sell-out, stock, market coverage, product mix, and commercial execution.
• Identify new business opportunities, channels, geographical areas, and partnerships to expand residential market coverage across Morocco.
• Develop relationships with key distributors, dealers, retailers, installers, and other B2C market stakeholders.
• Provide business reviews, market intelligence, forecasts, and performance reports to local and regional management.

Benefits

• Opportunities to learn and grow.
• Positive work environment supported by trust, creativity, and continuous improvement.
• Commitment to a diverse and inclusive workplace culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager