B2B Senior Marketing Manager, Industries

Dow Jones•New York, NY

1d•Hybrid

About The Position

The Dow Jones B2B Industries Marketing team is looking to hire a collaborative and results-driven Senior Marketing Manager to support two of our B2B businesses - Dow Jones Newswires and Dow Jones Factiva. As part of the Industries vertical, this B2B Industries Marketing team is responsible for driving business growth in partnership with the product and sales teams of two core businesses: Dow Jones Newswires and Dow Jones Factiva. This team runs a client centric strategy focused on developing and activating campaigns that drive awareness and growth, build our reputation and deepen relationships in select industries and accounts. As Senior Marketing Manager you’ll be responsible for assisting in the planning and execution of high-impact marketing campaigns to achieve B2B business objectives for Dow Jones Newswires and Factiva. Working in tandem with key stakeholders on the product, proposition and sales teams, you’ll manage the execution of multi-channel marketing campaigns, such as digital and print ads, paid and organic social media, account-based marketing, and webinars. Reporting to the Senior Director of B2B Industries Marketing, you’ll work on-site in our Midtown Manhattan office at least 3 days each week.

Requirements

9+ years of B2B Marketing experience
Account Based Marketing (ABM) and Lead Generation experience preferred
Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent experience; MBA a plus
Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment
Ability to work effectively in a matrixed company model
Extensive written and verbal communication skills, and strong collaboration and influencing skills
Willingness to work in our Midtown Manhattan office 3 days each week

Responsibilities

Collaborate with Marketing, Sales Enablement, Sales, Product, and the Business team to develop campaigns that align product, target audiences and buying groups, driving awareness, engagement, pipeline and revenue generation.
Conduct ongoing investigation into target industries and audience personas to deeply understand evolving customer needs; translate these insights into tailored value propositions for different end-user roles to ensure a clear connection between product features and customer value.
Manage the execution of end-to-end marketing campaigns and oversee creative development of campaign assets, including briefs, feedback and rollout for all campaign assets.
Test, track, and analyze the effectiveness of all campaigns and initiatives; compile regular reports to ensure marketing efforts are driving growth while strictly achieving defined ROI targets.
Support product roll-out, enhancements and new products with associated marketing promotion for the B2B products, ensuring materials are regularly refreshed.
Manage webinars in support of B2B products from end-to-end, including creation of assets, promotion schedules, and reporting.