B2B Marketing Operations & Salesforce Systems Manager

Everspring•Chicago, IL

5d•Hybrid

About The Position

Everspring is seeking a B2B Marketing Operations & Salesforce Systems Manager to enhance the front end of our business through improved system utilization, data management, and lead processes. This role requires a blend of strategic thinking and hands-on execution, focusing on optimizing how marketing and sales systems, Salesforce, databases, and sales processes interact. The ideal candidate will improve lead capture, organization, segmentation, routing, reporting, and activation across various platforms. This position is for a systems-oriented operator with Salesforce administration experience who is passionate about enhancing data quality, system visibility, workflows, campaign execution, and reporting. While comprehensive knowledge isn't expected on day one, a curious, collaborative, detail-oriented individual eager to learn new platforms like Salesforce Marketing Cloud is essential. The role reports to the VP of Growth Marketing and is based in Chicago with a hybrid work model requiring at least three days in the office weekly.

Requirements

4–7+ years of experience in marketing operations, Salesforce administration, revenue operations, database marketing, or a related systems-focused role.
Strong hands-on admin experience with Salesforce, including leads, contacts, campaigns, reports, list uploads, and data management.
Strong understanding of databases, segmentation, data hygiene, and lead management processes.
Experience working with marketing automation or email platforms; Salesforce Marketing Cloud experience is a plus, but willingness to learn is essential.
Ability to think strategically about systems and processes while also executing detailed, tactical work directly.
Strong analytical, organizational, and problem-solving skills.
Excellent attention to detail, especially when working with data, lists, workflows, and campaign deployment.
Collaborative communication style and ability to work across marketing, sales, and operations teams.
Comfortable in a lean, fast-moving environment where priorities evolve and hands-on ownership matters.

Nice To Haves

Experience in B2B marketing, higher education, professional services, or enrollment marketing is a plus.
Salesforce Administrator certification or marketing automation certification is a plus, but not required.

Responsibilities

Strengthen Lead Management & Database Activation: Improve how Everspring captures, organizes, segments, and activates prospect and lead data. Support database pulls, list cleanup, upload preparation, segmentation, and audience management. Execute lead and contact uploads into Salesforce and related marketing systems. Help ensure leads are accurately associated with campaigns, sources, lead types, and communication flows. Identify opportunities to improve data quality, process consistency, and lead usability.
Own Hands-On Salesforce Operations: Serve as a hands-on Salesforce operator supporting front-end business needs. Manage system requests related to leads, contacts, campaigns, reporting, list uploads, and visibility. Help sales teams better understand and act on marketing-generated activity. Support improvements to lead status, activity tracking, notifications, and workflow visibility. Partner with sales and B2B leaders to translate business needs into practical Salesforce process improvements.
Support Campaign Execution & Marketing Automation: Support the build, QA, and deployment of marketing emails and campaign sends. Manage audience segmentation and send groups for campaigns and nurture programs. Collaborate on nurture flows, operational campaigns, and prospect engagement programs. Learn and support campaign deployment within Salesforce Marketing Cloud. Ensure campaigns are launched accurately, thoughtfully, and with strong attention to detail.
Improve Visibility, Reporting & Process: Support recurring inbound lead reporting and marketing activity visibility. Help teams better understand what is happening across the front end of the business. Create and maintain practical documentation for repeatable processes. Recommend improvements that help marketing and sales capitalize on existing activity, leads, and database opportunities. Serve as a collaborative partner across marketing, sales, and operations to make systems easier to use and more valuable to the business.