B2B Marketing Manager - Turkey

Cambly

4d•Remote

About The Position

Cambly is a leading online English language platform seeking a motivated, organized, and results-driven B2B Marketing Manager to contribute to its future success. This role offers a career-accelerating experience with opportunities for skill development and networking within the Turkish market. The B2B Marketing Manager will be instrumental in driving lead and demand generation efforts in Turkey, requiring a strategic and hands-on approach to integrated marketing campaigns. The position involves managing the full marketing mix, including content, social media, events, and Account-Based Marketing (ABM), with a focus on generating qualified leads, pipeline, and revenue.

Requirements

Native in Turkish and fully proficient in English (C1/C2 level) for professional global communication.
5+ years of experience in B2B marketing, with a proven focus on lead/demand generation and pipeline growth.
Proven experience developing yearly marketing plans and budget planning, with a track record of executing these plans in a timely and effective manner.
Deep understanding of the Turkish B2B landscape, audience, and key industry verticals.
Proven ability to create compelling B2B content, including writing original blog posts and developing persuasive case studies.
Experience planning and executing successful online and offline B2B events.
Prior experience building or executing formal Account-Based Marketing programs.
A proactive entrepreneurial spirit, and an appetite for continual learning within a fast-paced startup environment.

Nice To Haves

Hands-on experience running and optimizing LinkedIn Ads campaigns and managing B2B social media (LinkedIn).
Experience in the EdTech, E-Learning, HR Software, or Well-being sector.
Prior experience working at a fast-growing startup.
Previous experience working in a remote & distributed team.

Responsibilities

Own the full development and execution of integrated B2B demand generation campaigns across multiple channels, focusing on MQL and pipeline creation.
Manage the content funnel for the B2B market, including writing and editing impactful blog posts and creating high-value collateral like case studies and whitepapers to support the sales cycle.
Plan, execute, and measure the success of both online (webinars, virtual summits) and offline (conferences, hosted events) events to generate high-quality leads and increase brand presence.
Design and implement targeted ABM strategies in collaboration with the Enterprise Sales team to penetrate key accounts and accelerate deal cycles.
Maintain and grow the B2B LinkedIn social media presence, developing engaging content that drives follower growth and lead capture.
Continuously monitor, analyze, and report on the performance of all marketing initiatives, focusing on key metrics like conversion rates, CPL (Cost Per Lead), and pipeline contribution.
Own and manage the B2B marketing budget, allocating resources effectively to maximize ROI across all programs.
Maintain close collaboration with the Sales team (SDRs and AEs) to ensure lead quality, smooth handoffs, and consistent messaging.