B2B Marketing Insurance Manager

generis tek • Chicago, IL

12d • Hybrid

About The Position

The marketing manager will drive business growth by raising the business’s profile, generating new leads and supporting the U.S. marketing team through a variety of marketing programs, channels and tactics. Key responsibilities include events, thought leadership and product content underpinned by analysis and measuring KPIs to ensure we’re meeting our marketing goals. The role will help support a seasoned team of reinsurance/finance marketing professionals that will provide mentorship. However, we are looking for a fresh perspective on challenging the status quo. You will also be part of a global team to learn more about this exciting industry segment and global best practices in marketing.

Requirements

• B2B marketing and/or corporate experience of 5+ years.
• Finance marketing background with re/insurance industry knowledge preferred.
• Event marketing experience.
• Experience working with graphic designers to create briefs based on stakeholder requests.
• Writing and copy-editing skills as well as the ability to learn brand guidelines for emails, reports, thought leadership.
• Experience with campaign development, reporting on performance and optimization when in market with an automation tool (Eloqua preferred, Marketo, Pardot or similar).
• Ability to run reports and analyze data.
• Understanding of and measured success of lead generation programs.
• Exceptional project management skills, managing up to 6 projects at once varying in complexity.
• Excel proficiencies - Vlookup, pivot tables, developing formulas, etc.
• Bachelor’s degree in marketing/communications or equivalent years of industry experience.

Nice To Haves

• Fresh perspective on challenging the status quo.

Responsibilities

• Manage and support core client events and sponsorships including event communications, onsite branding, collateral, giveaways, and measuring ROI.
• Drive key content across thought leadership, digital and print marketing materials, website, blogs, social, colleague guides, webinars and product communications.
• Develop thought leadership with the business and activate through marketing campaigns that span multiple channels.
• Plan and execute marketing campaigns with internal marketing automation team (Eloqua) including in-market campaign optimization, enhancing data, tracking leads and measuring KPIs.
• Reporting and using Monday.com or any other relevant tools.

What This Job Offers

• Career Level: Mid Level