B2B Marketing Data Analyst

Snap Finance • West Valley City, UT

2d

About The Position

Snap Finance is looking for a data-driven B2B Marketing Analyst to help optimize marketing performance and accelerate partner growth. In this role, you'll transform marketing data into actionable insights, measure campaign effectiveness, and identify opportunities to improve lead generation, partner engagement, and revenue impact. You'll collaborate closely with Marketing, Sales, Business Development, Product, and Analytics teams to develop reporting, monitor KPIs, and support strategic decision-making across the B2B marketing organization.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
• 3+ years of experience in marketing analytics, business analytics, revenue operations, or a related analytical role.
• Experience analyzing B2B marketing performance and demand generation metrics.
• Strong proficiency in Excel and SQL.
• Experience with BI and visualization tools such as Tableau, Power BI, or Looker.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar tools.
• Strong analytical thinking with the ability to interpret complex datasets and communicate findings effectively.
• Excellent problem-solving, organizational, and communication skills.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.

Nice To Haves

• Experience supporting fintech, financial services, SaaS, or technology organizations.
• Knowledge of multi-touch attribution models and marketing funnel analytics.
• Experience with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms.
• Familiarity with statistical analysis, experimentation, and predictive modeling.
• Experience working with large datasets in cloud data platforms such as Snowflake or BigQuery.
• Working knowledge of Python or R for data analysis and automation.
• Passion for using data to drive business growth and marketing innovation.

Responsibilities

• Analyze B2B marketing campaign performance across digital, email, events, partner marketing, and demand generation initiatives.
• Develop and maintain dashboards, reports, and scorecards that provide visibility into marketing funnel performance and key business metrics.
• Measure campaign ROI, lead quality, conversion rates, customer acquisition costs, and marketing-attributed revenue.
• Partner with Sales and Revenue Operations to evaluate pipeline performance and optimize lead management processes.
• Identify trends, opportunities, and areas for optimization using marketing and CRM data.
• Perform ad hoc analyses to support strategic initiatives and executive decision-making.
• Build forecasting models and performance analyses to guide marketing investments.
• Collaborate with Marketing Operations to ensure data accuracy, attribution, and reporting consistency.
• Support A/B testing initiatives by measuring outcomes and providing recommendations for continuous improvement.
• Present insights and recommendations to stakeholders through clear, compelling data visualizations and presentations.

Benefits

• Generous paid time off
• Competitive medical, dental & vision coverage
• 401K with company match for US
• Company-paid life insurance
• Company-paid short-term and long-term disability
• Access to mental health and wellness resources
• Company-paid volunteer time to do good in your community
• Legal coverage and other supplemental options

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level