B2B GTM and Growth Marketer | Fully Remote | AI-First | Full-time

Passion.io

11d•Remote

About The Position

This role is focused on opening doors for a company that is transitioning to an AI-first model while already being successful. Passion.io is a profitable company adopting an AI-first, product-led model with YouAI. The position involves building the B2B engine to connect the CEO with business owners and scaling AI systems. This is a growth opportunity within an established company, offering the chance to build a B2B engine from the ground up. The company has a strong track record, including Inc. 5000 recognition, Forbes 30 Under 30, high customer reviews, and significant revenue.

Requirements

Proven B2B GTM operator skilled in accessing hard-to-reach buyers.
Experience with SMB B2B sales, specifically with contracts of 24k EUR or larger.
Understanding of the full buyer journey.
Sales-literate with a strategic, builder mindset (playbooks over decks).
Ability to prioritize effectively and follow through on initiatives.
AI-native with experience building agentic teams.
Direct-response brand instinct, comfortable with ghostwriting and representing the founder.
Ability to complement a visionary CEO with focus, structure, and execution.

Responsibilities

Own and scale the B2B go-to-market strategy for SMBs, focusing on an AI-first approach.
Identify target audiences and develop strategies for reaching and acquiring them.
Drive outbound efforts, establish partnerships, and implement an education-led motion (e.g., EO and YPO, workshops, stages).
Manage and grow the CEO's personal brand and speaker placements, focusing on 'How to AI for business owners'.
Develop and refine positioning and ICP messaging to establish YouAI as the preferred choice.
Build the entire GTM framework using AI and agentic systems, minimizing manual labor.
Generate qualified pipeline and ensure the right people are consistently engaged.
Secure speaking engagements for the CEO on at least one relevant stage per quarter.
Develop and document a comprehensive B2B and SMB GTM playbook.
Implement and manage agentic outbound systems.