B2B General Manager

Balsam Brands•Redwood City, CA

7d•$194,000 - $243,000•Hybrid

About The Position

As B2B General Manager, you will oversee the evolution and execution of a comprehensive strategy to grow Balsam Hill’s business sales. This role is pivotal in driving omnichannel growth through strategic sector development and a combination of online and offline sales initiatives. Success in this role requires a seasoned leader with strong strategic thinking skills, a hands-on approach to execution, and exceptional relationship-building capabilities. This full-time position reports to the VP of Growth located in Redwood City, CA and is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

Requirements

15+ years of progressive retail and sales leadership experience
10+ years of leadership experience with P&L responsibility
Leads team with accountability for business outcomes, promoting solution-sharing and inspiring the broader team/function with a vision aligned with organizational values
Proven track record in omnichannel retail strategy and execution
Track record of successful cross-functional leadership
Strategic vision with tactical execution capability
Strong analytical and data-driven decision-making
Excellence in relationship building and stakeholder management
Proven ability to recruit and develop high-performing teams
Executive presence and communication skills
Change management and organizational development expertise

Responsibilities

Lead team with accountability for business outcomes, promoting solution-sharing and inspiring the broader team/function with a vision aligned with organizational values
Develop and execute a comprehensive strategy to expand B2B sales, including both online and offline initiatives
Drive omnichannel growth by identifying and capitalizing on strategic sector opportunities
Provide umbrella oversight for the B2B channel, including: Digital commerce initiatives across multiple sites and platforms, Various sector development (hospitality, trade, etc.), Strategic account management
Build strong cross-functional relationships across the company to gain alignment and support for B2B initiatives, to include: Digital Experience teams on online shopper experience and content strategy, Merchandising teams on product development and assortment strategy, Marketing teams on channel-specific programs and brand positioning, Technology teams on e-commerce and system integrations, Operations teams on B2B specific fulfillment and customer service needs
Oversee and manage a small but growing team
Dive into the operational complexities of the B2B business, ensuring seamless execution and measurable results
Drive analytical decision-making through: Demand planning and forecasting, Sales performance analytics, Sector profitability analysis

Benefits

Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
Up to $2,000 annual funding toward HSA accounts
Medical, transit, dependent care FSA
Infertility coverage offered on all medical plans
Generous parental leave program and flexible return options
Company-paid life and AD&D insurance
Company-paid short and long-term disability insurance
401(k) with dollar-for-dollar company match up to $4,000 per calendar year
Employee Assistance Program (EAP) and other mental health and wellness perks
Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
Paid 5-week sabbatical leave after 10 years of employment
Annual continuous learning benefit up to $1,000 per person, per fiscal year
Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
Generous team member merchandise discount
Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance