Manager, Paid Social (B2B)

Marketbridge•Boston, MA

8d•$69,000 - $86,000•Remote

About The Position

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. This role is for a Manager, Paid Social on the Media Team, focusing on B2B and account-based marketing. The position involves contributing to paid social campaign strategy, media planning, budget management, hands-on campaign execution and optimization, reporting, data visualization, and client success. The team provides strategic guidance on paid social approaches and is involved in business development and pitching prospective clients. The ideal candidate is nimble, collaborative, curious (especially about AI in social media strategy), surprising, proactive, passionate, detail-driven, and a team player.

Requirements

3-5+ years of hands-on paid social experience (2+ specifically in B2B) with LinkedIn, Instagram, and Facebook.
Demonstrated experience personally managing campaign execution and in-platform optimization
B2B marketing experience required, with account-based marketing expertise: building and activating target account lists, matched/company-list audiences, buying-committee targeting, and multi-touch program design
Familiarity with ABM and intent platforms (6sense, Demandbase, or similar) and how they connect to paid social activation
Experience managing budget pacing across multi-flight, multi-platform campaigns
Working knowledge of conversion tracking implementation (LinkedIn Insight Tag, Meta Pixel/CAPI) and how tracking gaps affect reporting
Well-versed in data storytelling
Comfortable in a client-facing role, including presenting performance and defending optimization recommendations directly to clients
Comfortable experimenting with AI-enabled tools
Must be able to work in EST hours
Eligible to work in Canada or the US without visa sponsorship

Nice To Haves

Reddit experience is a plus.

Responsibilities

Building and launching paid social campaigns directly in-platform — audience setup, targeting, budget structure, creative trafficking, and pre-launch QA
Managing daily and weekly optimizations: bid and budget adjustments, audience and placement refinement, creative rotation, and underperformer pausing
Monitoring pacing against flighted budgets and flagging over/under-delivery early, with a clear recommendation attached
Developing and executing paid social strategies for clients, including account-based programs targeting defined account lists and buying committees
Owning the reporting narrative — analyzing performance weekly and/or monthly and communicating optimization recommendations directly to clients, not through an intermediary
Partnering with the analytics team to ensure accurate conversion tracking, pixel/tag implementation, and UTM governance across platforms
Proactively bringing new ideas and test plans to clients
Prioritizing projects so that all deadlines are met