B2B Event Marketing Specialist

Algomarketing

2d•Remote

About The Position

We’re looking for a highly organised, AI-enabled Marketing Operations & Events Specialist to act as an embedded extension of a Northern Europe B2B marketing team. This role sits at the centre of guest-facing event communications, registration operations, stakeholder coordination, and reporting. You’ll own the attendee journey from first invitation through to post-event follow-up, ensuring every guest receives the right message, at the right time, through the right workflow. The ideal candidate combines strong marketing operations discipline with a proactive, automation-first mindset. You’ll be comfortable managing complex guest data, building segmented communication streams, coordinating with PMMs and Sales leads, troubleshooting registration issues, and using AI tools to scale high-quality execution across multiple markets.

Requirements

Experience in marketing operations, event marketing, campaign operations, or B2B field marketing.
Strong project management skills and the ability to manage multiple timelines at once.
Experience working with segmented audience lists and registration workflows.
Excellent attention to detail across data, copy, campaign setup, and QA.
Confidence working with senior stakeholders and executive-facing communications.
Strong written English and the ability to adapt copy for different audience levels.
Familiarity with email campaign tools, landing pages, dashboards, spreadsheets, and registration platforms.
A proactive approach to automation, AI tools, and process improvement.
Comfort working in a fast-paced, multi-market environment.

Responsibilities

Manage the end-to-end data flow across nominations, registrations, segmentation, and RSVP tracking for multi-market B2B events.
Own guest nomination timelines and ensure all attendee data is ready for scheduled communication waves.
Manage guest list updates, registration logic, and data accuracy across markets.
Segment audiences by tier, including General, VIP, C-Level, LCS, and GCS groups.
Ensure each audience segment receives the correct invitation journey, landing page, and follow-up stream.
Act as the operational point of contact for manual guest requests, priority updates, and registration troubleshooting.
Lead the production and deployment of event communication campaigns across email, landing pages, reminders, and post-event touchpoints.
Draft, adapt, and finalise email and web copy using established templates and AI-assisted copywriting workflows.
Maintain a consistent executive tone across all guest-facing communications.
Manage multi-wave email campaign setup, testing, QA, and deployment.
Conduct HTML test sends and validate links, visuals, audience logic, landing pages, and registration flows.
Coordinate launch timelines with internal stakeholders to ensure campaigns go live accurately and on schedule.
Manage dedicated communication workflows for senior-level attendees, ensuring a polished and high-touch experience.
Build and maintain separate RSVP journeys for VIP, C-Level, and executive audiences.
Create tailored communication tracks for senior guests.
Support leadership and internal stakeholders with personalised outreach templates.
Prepare bulk-sender sheets and invitation assets for relationship-led outreach.
Ensure executive communications feel premium, relevant, and timely.
Reduce manual effort by improving workflows, documentation, dashboards, and AI-enabled production processes.
Use AI tools and agents to accelerate invitation, reminder, landing page, and follow-up copy production.
Refine prompts, templates, and repeatable workflows to improve speed and consistency.
Maintain a central steering dashboard with real-time visibility into registrations across markets.
Reduce ad-hoc data requests by creating clear, accessible reporting views.
Document operational processes, including RSVP logic, dashboard formulas, campaign setup steps, and QA requirements.
Ensure event momentum is captured after each event through structured follow-up, feedback collection, and sales enablement.
Coordinate post-event newsletters and attendee communications.
Manage survey distribution and collate attendee feedback.
Support internal reporting on attendance, engagement, and feedback themes.
Provide Sales teams with follow-up templates, commercial resources, and event recap materials.
Help translate event attendance into meaningful pipeline and customer engagement opportunities.
Participate in team meetings, planning sessions, and workspace communications in English.
Partner closely with PMMs, Sales leads, event stakeholders, and regional marketing teams.
Keep timelines, dependencies, and risks clearly visible.
Bring structure to complex, fast-moving event workstreams.
Maintain clear documentation so processes can scale across a multi-market event series.