B2B Digital & Webinar Events Lead (12 Month Fixed Term Contract)
About The Position
This role is focused on owning and executing the B2B webinar program end-to-end across two audience-specific streams: enterprise-focused thought-leadership webinars (tied to Canva's research reports) and a combined B2B/Ecosystem partner webinar series. The position involves managing the B2B webinar production pipeline, including strategy, calendar, scripting/briefs, guest and partner sourcing, and multi-channel promotion to drive product activation and pipeline. It also includes managing the partner webinar pipeline in partnership with the Ecosystem team, securing partners and internal product/PMM participation. The role involves managing relationships with third-party publishers/agencies for sponsored and co-produced thought-leadership content, evaluating and managing the syndication/sponsorship model for third-party webinar content, and running the "What's New" product webinar series. Additionally, the role includes launching and managing LinkedIn Live as a companion channel for webinars, managing distribution and repurposing across channels, and partnering with growth marketing on commercial accountability for the program, including pipeline/MQL attribution, UTM tracking, registration models, and budget management. The lead will also be responsible for briefing and directing any contingent workers or contractors supporting webinar production.
Requirements
- Experienced producing webinars or a similar live/branded content series, ideally in a B2B or enterprise marketing context.
- Experience managing partnership or co-marketing relationships (e.g. with an Ecosystem/partnerships team) to secure and coordinate partner-led content.
- Comfortable managing third-party publishers or agencies (e.g. sponsored or syndicated content deals) - briefing, negotiating scope, and holding them accountable for quality.
- Strong guest/partner sourcing and relationship management skills - comfortable pitching, briefing and managing talent (internal and external).
- Comfortable owning production logistics and coordinating with video/creative teams.
- Possess working knowledge of webinar platforms (e.g. Goldcast, YouTube, LinkedIn Live) and campaign tracking (UTMs, registration/MQL reporting).
- Calm under pressure, with the ability to manage multiple concurrent productions and shifting stakeholder schedules.
Nice To Haves
- Experience managing or directing contingent workers/contractors is a plus.
Responsibilities
- Owning and executing the B2B webinar program end-to-end across two audience-specific streams: enterprise-focused thought-leadership webinars (tied to Canva's research reports) and a combined B2B/Ecosystem partner webinar series
- Running the B2B webinar production pipeline end-to-end: strategy, calendar, scripting/briefs, guest and partner sourcing, and multi-channel promotion to drive product activation and pipeline
- Managing the partner webinar pipeline in partnership with the Ecosystem team, securing partners (e.g. LinkedIn, HubSpot, Anthropic, Google, Meta) and the internal product/PMM participation each webinar needs
- Managing relationships with third-party publishers/agencies (e.g. Reuters) on sponsored and co-produced thought-leadership content, including briefing, script oversight and format development
- Evaluating and managing the syndication/sponsorship model for third-party webinar content to maximise lead quality and cost efficiency
- Running the "What's New" product webinar series tied to major Canva launch moments, coordinating PMM and product stakeholders
- Launching and managing LinkedIn Live as a companion channel for webinars, including event pages, gated registration and promotion
- Managing distribution and repurposing across channels - YouTube and LinkedIn Live - and owning gated-content CTAs and lead-capture mechanics with a focus on AI discoverability
- Partnering with growth marketing on commercial accountability for the program, including pipeline/MQL attribution, UTM tracking, registration models and budget management
- Briefing and directing any contingent workers or contractors supporting webinar production
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
