B2B Campaign Manager
About The Position
The ATIS Group, comprising ATIS in the US and KJA in Canada, is a leading provider of elevator and escalator consulting, management, and inspection services across North America. With a vast network of over 185 Qualified Elevator Inspectors (QEIs) in the US and a global team of experienced consultants, ATIS assists clients with a wide range of services, including the design of new elevator installations, assessment of existing equipment, modernization planning, and management of maintenance and compliance. The company serves clients of all sizes, from those with a single elevator to global corporations managing thousands of devices, through its offices located throughout the US and Canada. This role is a high-visibility, high-impact position reporting directly to the SVP of Marketing & Customer Experience. The B2B Campaign Manager will be responsible for translating service and solution value into market-facing messaging, targeted account engagement, and measurable pipeline impact. The individual will own integrated, multi-channel B2B campaigns and account-based marketing (ABM) programs, collaborating closely with sales and service-line leaders to support go-to-market strategies, enhance positioning, and improve marketing attribution throughout the sales funnel. The ideal candidate will possess a product marketing mindset, operate with a revenue-owner mentality, and excel at creating B2B content that strengthens the brand, drives engagement, supports sales efforts, and resonates with prospects and buyers.
Requirements
- Bachelor’s degree in marketing, Communications, or related field
- 7+ years of B2B marketing experience with ownership of integrated campaigns
- Experience working with Salesforce CRM and marketing automation platforms (Pardot preferred)
- Demonstrated ability to tie campaign performance to pipeline and revenue outcomes
- Strong project management skills with ability to manage multiple concurrent initiatives
- Experience in collaborating with sales teams in a B2B environment
- Working knowledge of SEO, digital marketing, and performance analytics
- Exceptional written and verbal communication skills
- Experience in professional services, consulting, facilities, or technical B2B industries
- Familiarity with vertical marketing strategies (healthcare, education, commercial real estate, etc.)
- Experience supporting website launches or major brand initiatives
- Background in copywriting and editorial content development
Responsibilities
- Lead end-to-end development and execution of integrated B2B campaigns across email, digital, social, events, and nurture programs
- Translate business goals and pipeline targets into campaign strategies that generate and accelerate qualified opportunities
- Build and manage campaign calendars aligned to vertical markets and service lines
- Partner with sales leadership to ensure marketing efforts support pipeline development and opportunity progression
- Review industry, client and prospects business needs, pain points and research. Review vendor evaluation approaches to design campaigns that address client voice, client pain and selections approaches and preferences
- Own campaign performance tracking, reporting, and attribution within Salesforce and Pardot (MCAE)
- Improve marketing-to-sales handoff processes and lead quality
- Maintain and optimize marketing automation workflows, segmentation, and nurture streams
- Manage/utilize tools including Pardot, Salesforce CRM, Calendly, and reporting dashboards
- Develop campaign messaging frameworks that reinforce ATIS’ differentiated brand positioning
- Draft and oversee production of blogs, emails, landing pages, case studies, and sales enablement content
- Ensure content is optimized for SEO and aligned to keyword strategy
- Partner with agencies and contractors to execute creative assets and digital programs
- Manage timelines, budgets, and cross-functional workflows
- Collaborate across consulting, inspections, managed services, and emergency communications teams
- Work closely with external vendors and agency partners
- Maintain organized reporting and performance dashboards for executive visibility
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What This Job Offers
Job Type
Full-time
Career Level
Senior
