AVP, Product Marketing

TIAA•Frisco, TX

1d•$87,200 - $105,000•Onsite

About The Position

The AVP of Product Marketing works alongside the MD of Product Marketing and the client marketing team to advance the product marketing content strategy and objectives for Nuveen’s public product investment platform. This individual will be responsible for developing marketing content aligned with capital raising priorities and will be a key contributor to product marketing for fixed income and other asset classes across global markets. In partnership with colleagues, the candidate will support global wealth and institutional channels using an integrated marketing approach that includes developing and producing content for multiple touchpoints such as product positioning and pitchbooks, educational content, digital, video and social. The individual will collaborate with teams in product, client portfolio management, investments and marketing to help build awareness of Nuveen's capabilities and support growth for the business. This role offers the opportunity to develop, execute and measure impactful marketing activity to best position Nuveen for growth with target client segments across key markets.

Requirements

3+ years of financial services or asset management experience
University (Degree) Preferred
3+ Years Required; 5+ Years Preferred
5+ years of related financial services or asset management experience
Bachelor’s Degree
Experience working with wealth and institutional audiences, sales, investment teams, plus knowledge of sales process
Proven relationship management experience
Knowledge of fixed income markets, municipal bonds, tax optimization, direct indexing strategies, active ETFs and UCITS
Demonstrated writing and editing skills with ability to simplify complex concepts
Demonstrated track record of managing multiple projects from beginning to end
Established credentials in implementing effective campaigns and communications programs
Cross border and multi-lingual experience/skills
Industry licensing a plus
Strong knowledge of Microsoft Office, Adobe, Workfront, Zoom, Seismic, MarTech and AI workflow tools
Experience working with complex compliance and filing requirements
Enthusiastic individual, with a collegial approach, able to work in a culturally diverse organization and at different levels of the business
Excellent communication and relationship management skills with the ability to express complex issues succinctly and clearly to business partners
Strong organizational skills
Demonstrates diligence, analytical approach and works proactively to resolve issues
Able to think independently and escalate roadblocks when needed
Knowledge of investment industry concepts, including regulatory requirements of SEC, FINRA, MiFID and SFDR
Exhibits influencing skills
Experience with managing a broad range of initiatives and demonstrating flexibility to adapt to changing priorities and timelines
Comfortable operating in/with a multi-location and multi-national extended team
Able to operate under time pressure and multi-task
Ability to cultivate internal relationships and networks
Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen

Responsibilities

Develop and execute high-quality, differentiated product marketing content across fixed income and other asset classes within public products
Drive creation and implementation of marketing collateral, product positioning and thought leadership that is aligned with business strategy and objectives, across vehicles including separately managed accounts, institutional separate accounts, ETFs, mutual funds and UCITS
Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns
Support new product launches, product actions and ongoing systematic campaigns including content goals, creation, production and distribution through marketing platforms
Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development
Partner with marketing generalists and marketing services teams to manage updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, social, display ads and other sales-support materials
In close alignment with client marketing partners globally, serve as product subject matter expert on integrated thematic campaigns that leverage a full suite of paid, earned and owned marketing levers
Work with compliance to ensure materials meet regulatory guidelines and support compliance process from initial submission to final approval