AVP Institution Marketing - Strategic Partnerships

LPL Financial•Fort Mill, SC

9d•$99,910 - $166,448

About The Position

The AVP of Institution Marketing –Strategic Partnerships will serve as the primary marketing relationship lead for LPL’s largest institutional clients — including Prudential and Equitable — while also emerging as a subject matter expert and internal champion for artificial intelligence and its application within our marketing practice. This role is responsible for aligning marketing strategies, integrating initiatives, and ensuring seamless collaboration across organizations. The ideal candidate is a strategic thinker, skilled communicator, and experienced project manager who thrives in a cross-functional, fast-paced environment. If you thrive at the intersection of strategy and execution, bring a sense of urgency that mirrors agency speed, and are energized by the complexity of high-stakes enterprise relationships, this role was built for you.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
5-8 years of experience in B2B marketing, strategic partnerships, or related roles.
5+ years’ experience working in or closely within client-facing environments, including presenting to and influencing senior stakeholders (VP-level and above).
3+ years’ experience with AI tools and platforms, with a credible perspective on how AI can be applied to marketing workflows; ability to advocate for and lead AI adoption within a team.
Executive presence. You are polished, prepared, and confident presenting to senior leaders — and you can hold your own in a room with Prudential and Equitable home office executives.
Agency speed. You have a bias toward action, a strong sense of urgency, and you deliver — without sacrificing quality.
Strategic ambition backed by executional range. You can think in annual plans and also write the brief, review the email copy, and pull the performance report.
AI curiosity and credibility. You’ve gone beyond dabbling — you use AI tools meaningfully in your work and can speak to their application with authority.
Collaborative tenacity. You thrive in a matrixed environment, build strong relationships across teams, and know how to get things done through influence.
Growth mindset. You see this role as a platform — a chance to own something, build on a strong foundation, and grow your career within a team and an institution that are both expanding.
Project leadership and coordination. You have experience managing cross-functional initiatives and external partnerships, keeping stakeholders aligned, navigating competing priorities, and driving projects from concept through execution.
Analytical rigor. You are comfortable working with data, interpreting performance metrics, and translating insights into clear recommendations that inform strategy, optimize results, and support sound decision-making.

Nice To Haves

Experience working at a marketing agency, with the sense of urgency, client service orientation, and pace that comes with it.
Background in financial services, wealth management, or a similarly regulated industry is strongly preferred
MBA or equivalent advanced degree

Responsibilities

Lead the development, coordination, and delivery of integrated marketing and communications plans for each strategic partner
Facilitate effective communication between LPL and partner marketing teams to ensure alignment on goals, messaging, and execution
Oversee the customization of LPL marketing initiatives for each enterprise partner, ensuring that content, messaging, timing, and approval workflows are appropriately adapted for each client’s unique requirements
Oversee joint marketing projects from inception to completion, ensuring timely delivery and budget adherence.
Build and sustain trusted, senior-level relationships with key stakeholders at partner organizations, including VP- and Director-level contacts across marketing, product, relationship management, and project management functions.
Develop and maintain a partnership operating model, including clear RACI frameworks, communication cadences, and escalation pathways that enable consistent, high-quality support at scale.
Deliver regular performance reports and insights on joint marketing efforts to inform decision-making and strategy refinement.
Proactively address challenges or conflicts between teams, identifying solutions that support shared success.
Conduct market and competitor research to identify opportunities, threats, and strategic positioning insights.
Manage the partner communications change management process — partnering with internal Product Marketing, Corp Comms, Digital Marketing, and Client Success teams to ensure enterprise partners are proactively informed of upcoming product, technology, and operational changes affecting their advisors.
Support event marketing efforts for Strategic Partner conferences and advisor recognition events, including on-site presence, lead capture strategy, follow-up execution, and results reporting.
Cultivate strong, ongoing relationships with the Strategic Partnership account team and leadership through regular engagement and feedback loops.
Serve as subject matter expert in artificial intelligence, championing AI adoption broadly across the team, providing advocacy to embed AI-native practices into day-to-day marketing operations