AVP Dental Marketing

Synchrony • Kansas City, CT

3d • Hybrid

About The Position

The AVP Dental Marketing will help grow Synchrony’s CareCredit patient finance program in the dental industry. This role provides strategy, influence, and leadership while managing multichannel B2B marketing campaigns to drive awareness and adoption among partners and practices. Campaigns may use digital, social, events, in-office merchandising, and direct mail. The role collaborates with internal leadership, industry thought leaders, partnership leaders, publishers, and media outlets to educate the market and increase program adoption.

The position offers flexibility to work from home near a Synchrony Hub or from an office. Commuting or travel to a Hub or other in-person activities may be required for business or team meetings, training, and culture events. Some field sales and commercial roles may have different location requirements based on partner obligations or preferences.

The role also manages industry relationships and programs, develops dental-industry content and growth initiatives, supports conferences and tradeshows, coordinates offers and promotions, evaluates campaign performance, develops presentations, and manages budget forecasting and tracking. The salary range is $75,000–$130,000 annually, with eligibility for an annual bonus based on individual and company performance. Actual compensation within the range depends on work experience, skill level, or knowledge; salaries are adjusted for market in California, New York Metro, and Seattle.

Requirements

• Bachelor’s degree, or a high school diploma and 5+ years of marketing experience in lieu of a degree.
• Prior B2B and B2B2C marketing experience.
• 3+ years of experience in the healthcare, credit card, or financial services industries.
• 2+ years of experience with marketing campaign development and management and partnering with creative agencies.
• Must be 18 years or older.
• Must have a high school diploma or equivalent.
• Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding.
• Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• Legal authorization to work in the U.S. is required; employment visa sponsorship is not available for this opening.

Nice To Haves

• Experience with the dental industry.
• Business-to-business marketing experience.
• Strong working knowledge of multichannel marketing campaigns, including email and social media marketing.
• Creative and quantitative thinking.
• Experience interpreting and leveraging data to determine marketing campaign success.
• Experience managing creative agencies, research partners, or analytics partners.
• Ability to translate data insights into actionable recommendations and programs.
• Curious, flexible, high-energy, self-starting approach with an emphasis on action rather than analysis.
• Ability to work in a fast-paced, complex environment and manage multiple projects.
• Collaborative team player with the ability to influence across all organizational levels.
• Excellent verbal and written communication and presentation skills.

Responsibilities

• Manage and execute B2B and B2B2C multichannel marketing campaigns to drive provider engagement with CareCredit through email, direct mail, social, and digital channels.
• Manage, nurture, and own complex marketing relationships and programs with dental industry partners, including trade groups, technology partners, key opinion leaders, industry media platforms and publishers, and manufacturers.
• Develop, own, and influence strategic initiatives for growth market segments, including industry-leading tradeshows.
• Develop dental-industry-specific content with industry thought leaders and distribute it through multiple channels to build awareness and engagement; examples include articles, webinars, videos, case studies, and white papers.
• Manage B2B paid advertising in print and digital media.
• Partner with internal trade show and Sales teams on strategy and execution for dental conferences, events, and tradeshows.
• Develop and execute offers, pricing, and promotions with Sales and Finance.
• Partner with analytics teams to measure impact, use data to inform future campaigns, and adjust programs based on learnings.
• Develop and deliver presentations to internal and external leadership audiences.
• Manage the budget, including forecasting and tracking.
• Perform other duties and/or special projects as assigned.

Benefits

• Annual bonus eligibility based on individual and company performance.
• Flexible work arrangement, with the option to work from home near a Hub or from an office.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager