AVP, Specialty and Wellness Marketing

Synchrony • Boston, MA

2d • $90,000 - $155,000 • Hybrid

About The Position

The AVP, Specialty and Wellness Marketing is an industry marketer responsible for executing marketing plans that drive acquisition, activation, usage, and retention in the Sight and Sound markets. The role manages marketing for Audiology, Optometry, and Ophthalmology, translating market trends and buyer journeys into data-driven plans aligned with partner and product growth goals. The AVP serves as a Sight & Sound industry subject-matter expert and collaborates with sales, marketing, and internal teams to expand partnerships and deliver business results.

The position oversees omni-channel, multi-product and B2B/B2B2C campaigns, lifecycle and brand initiatives, partnership marketing, performance optimization, and budget tracking. It coordinates cross-functional work without direct reports, presents plans and results to leadership and partners, and uses research, analytics, insights, and AI/MarTech to improve campaign performance and operating efficiency. The position offers flexibility to work from home near a Synchrony Hub or from an office, with required travel to a Hub for certain in-person activities and business travel of up to 30%.

Requirements

• Bachelor’s degree, or a high school diploma/GED and at least 8 years of relevant marketing experience.
• At least 4 years of experience developing and executing multi-channel marketing campaigns, such as email/CRM, digital, social, direct mail, and/or in-location campaigns.
• Client-facing experience and comfort presenting plans, results, and recommendations to partner stakeholders.
• Demonstrated B2B marketing experience.
• Willingness and ability to travel for business, up to 30%.
• At least 18 years of age.
• High school diploma or equivalent.
• Willingness to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding.
• Ability to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• Legal authorization to work in the United States; employment visa sponsorship is not available for this role.

Nice To Haves

• B2B2C experience.
• Audiology, Optometry, Ophthalmology, healthcare, or financial products marketing experience.
• Experience with Salesforce CRM and Marketing Cloud or comparable platforms.
• Working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
• Strong project management and prioritization skills, including thriving in ambiguous, fast-paced, matrixed organizations.
• Ability to interpret campaign and market analytics and adjust plans or tactics to drive growth.
• Creative agency account management experience.
• Strong communication and collaboration skills, with the ability to influence without authority.

Responsibilities

• Manage marketing planning for Audiology, Optometry, and Ophthalmology, translating market trends and buyer journeys into data-driven plans.
• Align marketing plans with partner and product growth goals and identify efficiency opportunities.
• Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders, and partners.
• Manage omni-channel, multi-product programs that drive acquisition, activation, usage, and retention.
• Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage.
• Innovate offers, pricing, and promotions to improve usage and retention.
• Partner with cardholder and provider lifecycle teams to drive activation, reactivation, engagement, and cross-shopping.
• Manage CareCredit brand presence in-market in partnership with Brand.
• Manage industry relationships and execute partnership marketing plans designed to achieve business goals.
• Influence and coordinate work across Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, and Creative/Agency teams to deliver quality work on time.
• Manage cross-functional projects and drive collaboration across multiple levels of management.
• Serve as the Sight & Sound industry subject-matter expert when collaborating with cross-functional marketing teams on omni-channel campaigns.
• Use research, analytics, and insights to optimize plans and return on investment.
• Track budgets and expenses.
• Leverage AI/MarTech to improve efficiency and operating rhythm.
• Handle special projects as needed.

Benefits

• Annual bonus based on individual and company performance.
• Flexible option to work from home near a Synchrony Hub or from an office.
• Inclusive culture and Employee Resource Groups (ERGs).
• Reasonable accommodations are available to qualified individuals with disabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior