AVP, Corporate Communications - CEO & Association

USAA•San Antonio, TX
•$195,230 - $351,410•Hybrid

About The Position

The AVP, Corporate Communications leads the strategy and execution of communications for USAA’s CEO and the Association. The role serves as a trusted counselor and principal architect of the CEO’s voice while shaping the Association narrative around USAA’s mission, member-owned structure, values and service to the military community. It translates business strategy, leadership priorities, governance matters and complex or sensitive issues into clear, authentic communications for employees, members, media, policymakers, industry audiences and other stakeholders. This is a highly visible, hands-on leadership role requiring executive presence, exceptional writing and editorial judgment, discretion, speed, strong business acumen, and deep experience in external communications, media strategy, media relations and consumer brand public relations. The role connects CEO communications to the broader Association story, member value and enterprise reputation. The work environment is flexible but requires working in the office four days per week, and the role must be based in San Antonio, Texas. Relocation assistance is available.

Requirements

  • Bachelor’s degree, or four years of relevant education and/or experience.
  • 10 years of progressive corporate communications and consumer PR experience, including external and internal communications counsel to senior management and leadership of major executive, enterprise or institutional communications programs.
  • Six years of people leadership experience building, managing and/or developing high-performing teams.
  • Experience supporting executive communications, including strategic messaging, speechwriting, executive preparation, thought leadership and high-visibility engagements.
  • Experience shaping enterprise or institutional narratives that connect organizational purpose, structure, strategy, leadership priorities and stakeholder value.
  • Experience collaborating with senior stakeholders in a complex, matrixed organization, influencing decisions and driving work toward strategic goals.
  • Executive-level business and governance acumen, including the ability to understand business operations, enterprise strategy, organizational structure, stakeholder expectations, industry practices and emerging trends.
  • Exceptional writing, editing and verbal communication skills, including the ability to capture an executive’s authentic voice, simplify complex subjects and tailor communications for employees, members and external stakeholders.
  • Executive presence, discretion and sound judgment, including confidence providing candid counsel and operating in confidential, fast-moving or high-pressure situations.
  • Innovative, creative and strategic thinking, with a collaborative approach to leadership, team development and cross-functional partnership.
  • Ability to work in the office four days per week and be based in San Antonio, Texas.
  • Applicants must not require immigration support now or in the future; USAA does not provide visa sponsorship for this role.

Nice To Haves

  • Significant experience as the primary communications advisor to a CEO or enterprise C-suite executive while also shaping an institution-wide or Association narrative.
  • 15 or more years of progressive corporate communications and consumer PR experience providing external and internal communications counsel to senior management and leading major executive, enterprise or institutional communications programs.
  • Demonstrated success building an executive thought leadership platform and institutional storytelling strategy that advance organizational purpose, stakeholder value and reputation.
  • Experience developing communications for governance matters, organizational transformation, enterprise milestones or other Association-level priorities.
  • Experience integrating CEO and Association communications across media relations, employee communications, social media, public affairs, brand, legal, risk, governance and other enterprise partners.
  • US military experience through military service or as a military spouse/domestic partner.

Responsibilities

  • Serve as a trusted communications counselor to the CEO, shaping executive positioning, visibility and thought leadership across media, industry, employee, member and other high-profile engagements.
  • Lead Association-wide integrated communications strategies and campaigns for important business, brand and reputational priorities, connecting earned media, owned channels, executive communications, social and internal communications.
  • Apply consumer brand communications expertise to translate business strategy, consumer insights and cultural trends into stories that strengthen brand preference, reputation and engagement.
  • Set and lead Association media strategy, including proactive storytelling, national and business media engagement, major announcements, issues management and reputation-defining moments.
  • Lead communications around complex, high-visibility issues, providing senior leaders with judgment, scenario planning and clear recommendations in fast-moving or reputationally sensitive situations.
  • Identify communications opportunities behind business priorities and develop the narrative, audience strategy, channel approach and activation plan.
  • Monitor the media and cultural landscape and identify emerging issues, opportunities and conversations that should inform Association communications strategy.

Benefits

  • Comprehensive medical, dental and vision plans.
  • 401(k) and pension.
  • Life insurance.
  • Parental benefits.
  • Adoption assistance.
  • Paid time off program and paid holidays.
  • 16 paid volunteer hours.
  • Wellness programs.
  • Career path planning and continuing education.
  • Employees may be eligible for pay incentives based on corporate and individual performance, at the discretion of the USAA Board of Directors.
  • Long Term Incentive Plan cash payment for executive-level roles, which is time- and performance-based.
  • Relocation assistance is available for this position.
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